ABC Digital Originals

From the Audiovisual Identity Database, the motion graphics museum


ABC Digital Originals is a division of the American Broadcasting Company (ABC), that produces shows and movies for ABCd, ABC’s streaming platform formed in July 2016.

Logo (September 15, 2016-)

Visuals: Over a purple gradient, the 2013 ABC logo appears, along with "d". The "d" zooms to make room for words that appear next to it, which are "daring", "distinct", "dope", "delicious", and finally "digital". The logo then shifts to the left to make room for "originals", which slides out of "digital".

Technique: 2D computer animation

Audio: A swoosh, followed by a twinkly version of the ABC mnemonic.

Availability: Seen on ABC Digital programming such as A Little of Your Time With Quinn Marcus.

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