Affirm Films: Difference between revisions

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Revision as of 21:13, 3 May 2023

Background

Affirm Films is a Christian film company formed in 2008 by Sony Pictures Entertainment. Prior to its launch, Sony released several inspirational films through different divisions, with their last non-Affirm Christian film being 2007's Facing the Giants, released by Destination Films.

1st Logo (September 26, 2008)

Logo: On a black background, we see a wide white rectangle in the center. Inside it is the word "AFFIRM" in Folio Extra Bold with a blue sky with white clouds inside it. Next to it is "FILMS" in Times New Roman in black. Below is the byline "A Sony Pictures Entertainment Company" in the same color and font as "FILMS".

Technique: None.

Music/Sounds: None.

Availability: It was only seen on Fireproof.

2nd Logo (September 23, 2010-)

Logo: We see the screen full of clouds, which then clear out to reveal the cloud background from the 1993 Columbia Pictures logo with the heavenly lights shining around it. Then the words "AFFIRM FILMS" in the same font as before and cut-out, zoom out leaving the background inside the text. As the logo settles, the logo changes into its same style from before, except it's in CGI and the lights fade out. The byline appears under "FILMS".

Bylines:

2009-2014: "A Sony Pictures Entertainment Company"
2014-: "a Sony Company" is centered underneath the logo.

Variants:

On trailers for its releases, the logo is still.
Starting with All Saints in 2017, the 2014 Sony logo transitions to the zoom-out of the Affirm Films logo.
Starting with Big George Foreman, the 2021 Sony logo now transitions to this logo.

Technique: 2D computer animation.

Music/Sounds:

2009-2017: A nice, relaxing piece played by a guitar. Composed by Jamie Anderson at J Trax Music.
2017-: A majestic orchestral theme, which starts over the Sony logo. Composed by Jasha Klebe and Bruce & Billy Ray Fingers.

Availability: Appears on Affirm Films releases since 2009 such as The Grace Card, Faith Like Potatoes, Courageous, Risen and Big George Foreman. It also made an appearance on the trailer for The Star, but it never actually appeared on the film itself.

@@ Line 35: / Line 35: @@
 '''Variants:'''
 *On trailers for its releases, the logo is still.
-*Starting with ''All Saints'' in 2017, the 2014 [[Sony Entertainment|Sony]] logo now transitions to the zoom-out of the Affirm Films logo.
+*Starting with ''All Saints'' in 2017, the 2014 [[Sony Entertainment|Sony]] logo transitions to the zoom-out of the Affirm Films logo.
+*Starting with ''Big George Foreman'', the 2021 Sony logo now transitions to this logo.
 '''Technique:''' 2D computer animation.
@@ Line 43: / Line 44: @@
 *2017-: A majestic orchestral theme, which starts over the Sony logo. Composed by Jasha Klebe and Bruce & Billy Ray Fingers.
-'''Availability:''' Appears on Affirm Films releases since 2009 such as ''The Grace Card'', ''Faith Like Potatoes'', ''Courageous'', ''Risen'' and ''Big George Foreman''. It also made an appearance on the trailer for ''The Star,'' but it never actually appeared on the film itself.
+'''Availability:''' Appears on Affirm Films releases since 2009 such as ''The Grace Card'', ''Faith Like Potatoes'', ''Courageous'', ''Risen'' and ''Big George Foreman''. It also made an appearance on the trailer for ''The Star'', but it never actually appeared on the film itself.
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