Screen Gems Network

From the Audiovisual Identity Database, the motion graphics museum


Background

The Screen Gems Network (SGN) was an American afternoon television program which began running in syndication on September 20, 1999. It was launched by Columbia TriStar Television Distribution and produced by Evolution. The concept for the program was announced on January 11, earlier that year.

SGN was the first broadcast-based service airing classic shows from the Columbia Pictures Television vault airing shows with a resource base of 58,000 episodes of 350 television series from the 1950s to 1980s produced by Columbia Pictures Television, Tandem Productions, and ELP Communications (formerly T.A.T. Communications Company and Embassy Television). Billy West was the announcer for the program's bumpers/wraparound segments.

On September 9, 2002, Screen Gems Network was discontinued from its syndication run, a week ahead of Columbia TriStar Domestic Television being rebranded into Sony Pictures Television.

Ident (September 20, 1999-September 9, 2002)


Visuals: Same as the 1993 Columbia Pictures logo, but in the style of Michael J. Deas' original 1992 artwork and animating at a faster pace. Instead of "COLUMBIA" and the Sony byline appearing, the gold text "SCREEN GEMS" rotates from behind to over the Torch Lady, with "NETWORK" fading below afterwards.

Trivia: This logo features the Torch Lady in the original 1992 artwork's style (with the hand in a different pose in which the finger is at the tip of the torch), seven years before the theatrical Columbia logo was given a similar enhancement and look.

Technique: CGI.

Audio: A short rock-and-roll tune, ending in an electric guitar note, composed by Peter Himmelman.

Availability: This was only seen as the ident/bumper for the Screen Gems Network, a syndicated block of classic Sony-owned shows with added interstitial segments.

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