Screen Gems/Logo Variations

From the Audiovisual Identity Database, the motion graphics museum


These are the logo variations seen throughout the years by Screen Gems Pictures, with more to be added overtime.

Timecode (2000): Right before the animation completes, the logo splits into four, then distorts.


D.E.B.S. (2004): The "S" gets covered with a blue plaid fabric (worn by the schoolgirls in the film).


Ultraviolet (2006): After the logo has formed, the byline disappears, the word "PRESENTS" appears below the logo in the same font as the words "SCREEN GEMS" and the camera pans to the right, revealing the title of the movie.


The Covenant (2006): The logo is tinted in orange and even smaller. Flames are also seen inside the logo. At the end of the logo, the fire burns out.


Resident Evil: Extinction (2007) and Resident Evil: Afterlife (2010): The logo is tinted red.


Vacancy (2007) and Untraceable (2008): The logo is crimson.


This Christmas (2007): The logo is tinted in red again. Also, the "S" is decorated with white Christmas lights, Santa's hat lands on top of it, and the company's name written in a fancy script font. After a few seconds later, the name is moved up as the logo blurs away, segueing to the opening sequence.


Fired Up! (2009): The logo is tinted in teal and as the logo finishes, it cross-fades to the moon.


Obsessed (2009) and Takers (2010): The red-tinted version of the logo plays. After the logo is done, the animation plays backwards, segueing into the Rainforest Films logo.


Death at a Funeral (2010): The red-tinted version of the logo is used, but at the end, the logo gets blurred and is taken by a red background through an iris effect, transitioning into the opening credits.


Easy A (2010): The logo is on a bright day sky, segueing into the film.

At the end of the movie, the camera pans up from the superimposed credits, revealing the finished logo on the same background.


Burlesque (2010): The red-tinted version is used, but the text doesn't appear until the end, when spotlights shine on the logo.


Priest (2011, closing): The logo has a rough texture and scrolls with the credits in front of a smoky black background.


Friends with Benefits (2011): At the beginning of the movie, the 2011 logo is minimized into a window and put to the side on a presentation screen.

At the end of the credits, the closing print logo fades into the opening 2011 logo, which then zooms out to be revealed as an image on a television, starting the movie's post-credits scene.


Think Like a Man (2012): The 2011 logo turns green and dissolves into a clip of the 1999 logo animating in reverse, segueing into the Rainforest Films logo.


About Last Night... (2014): The 2011 logo is darker, it "pulsates" to the music, the byline fades into "PRESENTS" when the logo is complete, and the same transition to the Rainforest Films logo seen in Think Like a Man is used.


Proud Mary (2018): The logo, transitioning from the film's Sony Entertainment variant, is styled like the "S From Hell" Screen Gems Television logo, albeit animating differently: "SCREEN GEMS" slides in from the bottom with a red trail that retracts itself, and the halves of the "S" swirl in as the dot appears. The "a Sony Company" byline is also used. A few seconds after the logo is formed, the scene that plays during the movie's opening sequence appears inside the dot, and the "S" zooms in until the dot fills the screen, segueing into the opening sequence.


Missing (2023): The logo transitions from TV static like the other logos, and starts at the point when the logo is revealed.

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