Paramount Vantage

Credits

Descriptions by
EnormousRat and AlbertoTheMonkey

Video captures courtesy of
paramountvantagefilm

Background

Paramount Vantage was the arthouse film division of Paramount Pictures, launched in 2006 as a sister to Paramount Classics, which was then retooled to focus less on arthouse films and more on documentaries and foreign films. While the company distributed many acclaimed and award-winning movies, they didn't do nearly as well at the box office. The company went dormant after the release of Nebraska in 2013, which didn't even use the standard Vantage logo at the beginning. Arthouse-type films have since been relegated to the normal Paramount name.

(October 27, 2006-December 21, 2012)

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Nickname: "The Labels"

Logo: We start on a black background, before the camera suddenly moves to a white wall with a black embossing label with "PARAMOUNT" on it in white sticking to it. The camera moves a bit erratically and goes in and out of focus several times. Below it, another label is being made letter-by-letter, with "VANTAGE" on it. The label then sticks onto the wall and we see that one of its corners is bent. The corner is then pushed down by itself, and we suddenly cut to black.

Variant: On some trailers, the logo is still on a black background.

FX/SFX: The labels being made, the camera's movement and focusing. This seems to be made either with CGI, live-action, or both.

Music/Sounds: Several clicking noises as the label is made. However, the logo is silent on most movies. Sometimes the opening theme would be heard as well.

Availability: Common; can be seen on many films from the company like Babel (the first film with this logo), Revolutionary Road, There Will Be Blood, and No Country for Old Men. The last film to use this logo was Not Fade Away. This logo was not seen on Nebraska, since that film used an older Paramount Pictures logo instead.

Editor's Note: This was a very interesting logo concept. Sadly, it was only used for 6 years, and the company went dormant soon after.