Alloy Entertainment

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Credits

Descriptions by
Silversword55, EnormousRat, Shadeed A. Kelly and SovereignJNewell

Captures by
SubparMario63 and SovereignJNewell

Editions by
Operaghost, SubparMario63 and SovereignJNewell

Video captures courtesy of
Pepsi9072 and ifrequire

Background

Alloy Entertainment is a company well-known for making and producing Gossip Girl (both the TV series, and the book series). On June 11, 2012, the Warner Bros. Television Group acquired Alloy Entertainment.

1st Logo (September 19, 2007)

Logo: On a gray shaded background, we see the text "ALLOY entertainment", with "ALLOY" in gray inside a black rectangle and "entertainment" in black below it.

FX/SFX: None.

Music/Sounds: TBA

Availability: Unknown. Supposedly seen on the pilot episode of Gossip Girl. However, current prints of that episode use the next logo. Was most likely seen on the original airing in 2007.

Editor's Note: None.

2nd Logo (September 26, 2007-)

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Logo: On a gray-white gradient background, we see the text "alloyentertainment" in blue with a reflection below it, with "alloy" in Century Gothic and "entertainment" in Century Gothic Bold, and a four-leaf clover above them, with the top left leaf as an outline. The logo shines as the background fades to full white.

Variant: On Significant Mother, the background is completely white for the entire duration of the logo.

FX/SFX: The gradient background fading to white and the logo shining.

Music/Sounds: None.

Music/Sounds Variants:

• On Pretty Little Liars, the start of the end theme plays over the logo.
• On the short-lived show Significant Mother, a shining sound is heard.

Availability: Common. Seen on shows like Gossip Girl, The Vampire Diaries, Pretty Little Liars, The 100, The Originals and Legacies. It was also seen on How to Rock and the Disney Channel Original Movie Frenemies.

Editor's Note: None.

3rd Logo (August 7, 2020-)

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Logo: On a light blue-white gradient background, we see various layers of the four-leaf clover logo in blue zooming out and rotating. Once the clover is almost finished forming, the text "alloyentertainment"" rotates in letter-by-letter below the clover, with a shadow forming below them.

Variant: A short version that starts when the "alloyentertainment" text rotates in exists. The clover is already formed in this variant.

FX/SFX: The clover rotating and zooming out, and the text forming.

Music/Sounds: None or the closing theme of the show.

Availability: Brand new. First seen on the movie Work It (2020), and later appeared on the 2021 iteration of Gossip Girl and Season 3 of You.

Editor's Note: A nice CGI update of the previous logo.

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