Amazon Freevee

From the Audiovisual Identity Database, the motion graphics museum


Amazon Freevee, formerly IMDb Freedive and IMDb TV, is an ad-supported video-on-demand streaming service owned by Amazon that features both original and licensed content. The service launched as IMDb Freedive in January 2019, before rebranding as IMDb TV five months later. On April 28, 2022, it was renamed to its current name.

Logo (2022-)

Visuals: On a dark magenta background, multiple shapes in different colors appear out of nowhere. They become slanted and form the letters "fv". The screen zooms out as a purple background is being revealed, and in the end, the "fv" expands into the word "freevee" in green.

Variant: Before Freevee Originals, the background is green and the "freevee" text is purple. Also, the text is shifted up to make room for the text "ORIGINALS" in spaced out letters. Furthermore, there are two shortened variants: One where it wipes to the Freevee logo, while the other wipes to the Amazon smile, then transitions to the Freevee logo. A special presentation variant exists at the end of the promo for Upload. In this version the text "SPECIAL PRESENTATION" replaces "ORIGINALS". After that, it fades out to make room for info about the show's first season being available to stream on Freevee, while the rest are available on Prime Video, along with a QR code and website URL for signing up to Amazon Prime.

Technique: 2D computer animation.

Audio: A note which becomes wavy, along with a whoosh and a choir saying "Freevee". Done by Antfood, who also composed the 2020 CBS logo.

Audio Variants:

  • The shortened versions use the wavy sound and the choir.
  • The latter shortened version has a slight pause between the two.

Availability: It can be seen on new Amazon Freevee originals such as Judy Justice, Primo, Jury Duty and Tribunal Justice.

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