WILL-TV

From the Audiovisual Identity Database, the motion graphics museum


Background

WILL-TV is a PBS member station located in Urbana, Illinois.

(1980-1988)


Logo: On a segmented purple background, we see a cyan "12" zooming out and disappearing in the background. The background zooms out to reveal the first "L" in "WILLtv}" in a Belwe Bold font, which zooms out to the center on a gray-black gradient background with "channel 12" under "WILLtv}". "channel 12" glows after, while "Urbana" and "The Broadcasting Services of the University of Illinois" fade in under it. "WILLtv}" glows, then "channel 12" glows again. It repeats 4 times and gets faster.

Variants: On local shows, we just have "WILLtv}" zooming out and "channel 12" is replaced by "presents".

FX/SFX: The zooming out of "12" and "WILLtv". The camouflaging of "12". The glowing of "WILLtv" and "channel 12". Done by Alpha Cine.

Music/Sounds: A dreamy and mellow synth theme. Local shows have an announcer saying "(show) is a local production of WILL-TV, Channel 12." or a short version of the dreamy theme.

Availability: Seen on local programs, like Talking Point. The long version is probably only used as a station ID. The local production logo with a short version of the long version's theme is fromThe Dickson Mounds Controversy.

Editor's Note: None.

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