RHI Entertainment (1990-1997)

From the Audiovisual Identity Database, the motion graphics museum


Background

In June 1990, a group led by Robert Halmi, and film distributor New Line Cinema purchased the assets of Qintex Entertainment and renamed it to RHI Entertainment Inc. It co-owns the Laurel and Hardy and the Little Rascals/Our Gang films with CBS Media Ventures and Turner Entertainment Co. The company had a good relationship with Hallmark Cards, which co-produced movies for Hallmark Hall of Fame, and it even had its TV distribution subsidiary New Line Television Distribution. In 1994, Hallmark Cards acquired the company and renamed it to Hallmark Entertainment with RHI and Signboard Hill becoming subsidiaries. The brand became dissolved in 1997.



1st Logo (prototype logo) (1990-1991)

Visuals: On a blue-black gradient background, there are the letters RHI" zoom out from the center of the screen in a Star Wars-like angle. The word "entertainment inc." fades in below the logo.

Variants:

  • A still filmed version exists, which is seen on Mrs. Lambembert Remembers Love.
  • On Dracula: The Series, the text "IN ASSOCIATION WITH" appears above the logo.

Technique: CGI.

Audio: None or the ending theme of the TV movie.

Audio Variant: On some prints of the 1991 TV movie Bump in the Night, the Craig Anderson Productions theme plays over the early version due to bad plastering. On the original CBS airing, the RHI logo was seen silent, followed by the aforementioned logo.

Availability: This logo was used as a prototype during the transition between the Qintex and the RHI eras. Seen on Dracula: The Series and some TV movies, such as Mrs. Lambembert Remembers Love and Bump in the Night.

2nd Logo (1991-June 13, 1997)

Visuals: On a black background, the large CGI letters "RHI" flip from the top and land in the middle of the screen, with a red line and "RHI Entertainment, Inc." appearing below.

Variants:

  • In later years, "A Division of Hallmark Entertainment" appears under the logo.
  • A B&W variant exists.
  • Sometimes, the text "in association with" in white (or hot pink, in the case of Disney Channel's Kids Incorporated and Nickelodeon's The Secret World of Alex Mack) appears above the logo.
  • At the beginning of some programs (including The Laurel and Hardy Show), "Presents" is added under "RHI Entertainment, Inc.". A Spanish version of this variant exists.
  • Sometimes, the text under the red line reads "An RHI Entertainment, Inc. Production".
  • On Scarlett, a simple drawing of the logo is superimposed over the ending credits.
  • A filmed variant of this logo exists, which is seen on the TV movies The Secret (1992) and Robinson Crusoe (1997).
  • A opening variant with the word Presents on the text below also exists.

Technique: CGI.

Audio: A whooshing sound, followed by a synth harp theme with drums that ends in a chime. This was composed by Charles Gross. Sometimes, the logo is silent, or the ending theme or the show.

Audio Variants:

  • One time, this logo appeared with the same music from the Qintex Entertainment logo, due to this logo plastering it on Lonesome Dove.
  • On The Laurel and Hardy Show, some whooshing sound is played at the intro before the show starts.
  • CBS airings starting in 1994 used a generic theme.

Availability:

  • Seen on the first season of Nickelodeon's The Secret World of Alex Mack on DVD, the last two seasons of Kids Incorporated and on TV movies reran on Hallmark Channel and ION.
  • RHI slapped this logo onto its prints of Hal Roach films and Robert Halmi productions in the early 1990s, and it can be seen on the Little Rascals VHS collections released by Cabin Fever Entertainment and on Me-TV.
  • Recently, the 2007 RHI logo plastered this on Lonesome Dove, leaving again Qintex's jingle intact.
  • The "Presents" variant makes an appearance at the end of the 1994 TV movie Is There Life out There?.
  • The B&W variant of this logo was also seen at the start of a June 28, 2024 airing of The Little Rascals short "School's Out" on MeTV, which is followed by the copyright notice variant of the 1928 MGM logo.
Qintex Entertainment
RHI Entertainment (1990-1997)
Hallmark Entertainment
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