Hi-Tops Video

From the Audiovisual Identity Database, the motion graphics museum


Hi-Tops Video was a children's video label founded by Heron Communications in 1986. In July 1991, Heron sold Hi-Tops Video to Western Publishing, owner of Golden Books, and the label was subsequently absorbed into Golden Book Video.

Logo (October 27, 1986-1991)

Visuals: On a gray background (with a notable border around the edges), a red vertical rectangle is seen (representing a stylized shoe). Animated "shoelaces" appear at the bottom and begin to slowly make their way up the shoe, culminating in a big bow when the shoe is completely tied. The shoe zooms out while turning pastel and the words "HI-TOPS VIDEO" in the American Typewriter Bold font fade in below the rectangle. The byline "A Division of Heron Communications, Inc." (also in the American Typewriter font) fades in below.


  • On Canadian Hi-Tops Video releases from Astral Video, this logo is followed by a black screen with the words "HI-TOPS VIDEO Presents". Then, the Astral Video logo plays.
  • On French-Canadian releases, after the logo zooms out and the text appears, a cheesily-chyroned byline that says "Une filiale de Heron Communications, Inc." appears. This version also lacks the registered trademark "®" symbol by the word "VIDEO".

Technique: Cel animation.

Audio: A synthesized drum fill leads into a bouncy three-measure '80s synthesizer beat. On some releases, the music would fade out early.

Availability: Originally appeared on VHS releases of cartoons licensed from other companies, including My Pet Monster, The Adventures of Teddy Ruxpin, Encyclopedia Brown, Cricket, Babar and Father Christmas, Pee Wee's Playhouse, Rub a Dub Dub, Madballs, the Baby Songs trilogy, the Barbie and the Rockers/Barbie and the Sensations specials, later Heron releases of Peanuts specials such as She's A Good Skate Charlie Brown, and lots of other children's videos, some co-released by Saban Video and Video Treasures. Outside of the USA and Canada, it can be found on PAL tapes from the UK (after the VPD logo) and Australia (after the Family Home Entertainment logo).

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