Universal Studios Hollywood & Florida

From the Audiovisual Identity Database, the motion graphics museum


After the opening of Universal Studios Florida in 1990, the two theme parks in both Universal Studios Hollywood and Florida needed to have a unified branding, thus leading to the creation of the combined Universal Studios Hollywood & Florida branding. In 1999, the brand was renamed to Universal Studios Theme Parks brand.

Logo (June 11, 1993-February 24, 2012)

Visuals: The logo starts with searchlights moving, a la 20th Century Studios, on a city skyline with the 1990s Universal Studios theme park logo in yellow and the words "Hollywood & Florida" in pink script. The outlining border shines.


  • On Action Man, the words "PRODUCTION FACILITIES PROVIDED BY" are above the logo.
  • A variant exists where "SEE THE STARS AND RIDE THE MOVIES!" is under the logo.
    • On Blues Brothers 2000 (directed by John Landis), the original white text fades out and "(ASK FOR BABS)" appears underneath instead.

Technique: 2D animation.

Audio: None.


  • Appears at the end of Universal films in theaters initially from mid-1993 to 2012, debuting on Jurassic Park and appearing on other Universal films such as Hard Target, Casper (1995), 12 Monkeys, Dragonheart, The Lost World: Jurassic Park, The Mummy (1999), The Fast and the Furious (2001), Red Dragon, Hellboy II: The Golden Army, Fast & Furious (2009), Despicable Me, and up to Wanderlust (unsurprisingly, the final mainline film to use the 1997 Universal Pictures logo).
  • On home media, it can be seen on the 2022-23 Kino Lorber Studio Classics Blu-rays/UHDs of Man on the Moon, Out of Sight, Mystery Men, and Red Dragon; finally showing up after almost 30 years of being absent from home media releases.