Don Simpson/Jerry Bruckheimer Films

From the Audiovisual Identity Database, the motion graphics museum

Credits
Descriptions by
WizardDuck, LogoBoy95, AlaskanMalamute188, and indycar

Captures by
SubparMario63

Editions by
Yoshidude987 and indycar


Background

Don Simpson/Jerry Bruckheimer Films was founded in 1983 by movie producers Don Simpson and Jerry Bruckheimer. Together, the duo produced some of the most successful films of the 1980s, including Flashdance, the first two Beverly Hills Cop movies, and Top Gun. The company didn't use a logo until the 1990 film Days of Thunder. When Simpson died in 1996, it was renamed to "Jerry Bruckheimer Films", with the logo first appearing on Con Air. In 2003, the company was revived by Bruckheimer as a label of Jerry Bruckheimer Films for the release of Bad Boys II, presumably out of respect for Don Simpson, and continues to be used to produce sequels of movies that had Simpson's involvement.

Logo (June 27, 1990-)


Visuals: The logo starts with sky blue clouds moving across the screen. Two bolts of lightning then strike and converge at the bottom as the clouds instantly turn orange. The screen zooms out in a box on a black background, as the text

DON SIMPSON/JERRY BRUCKHEIMER
F I L M S

is revealed at the bottom of the screen.

Variants:

  • A print version appears at the end of Bad Boys.
  • An early version just has the company name.
  • In the logo's later years, it is shortened and the text is smaller.
  • There exists a version without the text.

Technique: Appears to be live-action footage mixed with 2D animation.

Audio: The sounds of lightning crackling, usually played alongside the opening theme of the movie.

Audio Variants:

  • On Days of Thunder (the first film to use this logo), the logo is also accompanied by wind sounds. The lightning crackling sounds remain intact here.
  • At the end of Disney-distributed movies, the logo is silent.
  • On Top Gun: Maverick, the opening theme of the movie is heard without any sounds at all.

Availability:

  • In its original run, the logo was seen on some films from 1990 until 1996, including Days of Thunder, Crimson Tide, Dangerous Minds, and The Rock.
  • The logo was reinstated for Bad Boys II, Bad Boys for Life, and Top Gun: Maverick, all of which were made following Don Simpson's death. The trailer for Bad Boys: Ride or Die also features this logo, and it will likely be used on the film itself.
  • The version without the lightning box was on a teaser trailer for Days of Thunder, which can be found on the 1990 Paramount VHS release of Black Rain.
  • This was also seen on the short-lived 1996 TV show incarnation of Dangerous Minds, Soldier of Fortune, Inc, and L.A.'s Finest.
 Don Simpson
Jerry Bruckheimer Films ►
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