Yorkshire-Tyne Tees Enterprises

From the Audiovisual Identity Database, the motion graphics museum

Background

Yorkshire-Tyne Tees Enterprises was a company that was founded in June 1992 when Yorkshire and Tyne Tees merged together; it was made in a effort to keep the two companies afloat. However, this resulted in mostly monetary losses, especially since they overpaid for their franchises in the 1992 auction bid and therefore lost £7.9m by the end of 1993. Ward Thomas, the founder of Yorkshire Television, decided to turn his fortunes in and saved Yorkshire-Tyne Tees for the time being.

In April 1995, it was announced that Yorkshire-Tyne Tees Enterprises would merge with Granada LWT International. The new venture was named British Independent Television Enterprises Ltd. (BRITE) and would allow the distribution arms for ITV franchisees to be reduced down to four - CTE Carlton for Carlton and Central, ITEL for Anglia and Meridian, and Scottish Television Enterprises for Scottish Television, while all other ITV franchisees retained their own standalone distribution units.

Logo (1994-1997)

Visuals: On a white background, four translucent purple squares come in from all four sides of the screen, with the top one being slower and having a solid square barely halfway on screen (might be an animation error), all blending into one solid square. As they merge together, the squares become more opaque and eventually turn fully solid as a yellow wreath design fades in the middle of the forming square, and the Yorkshire "Chevron" logo fades in and zooms out, pasting itself onto the square. When the logo becomes finished, the stacked serif text "YORKSHIRE TYNE TEES" fades in below the square, as well as a thick purple line with a large space between them. The text "ENTERPRISES" wipes in below in Arial lettering. Throughout the logo, two very light grey wreath patterns rotate in the background, one on each side and set in shifted positions, the left one being higher than the centre and the right one being lower than the centre.

Variant: On The Best of The Tube, this logo shares the screen with the 1987 Initial logo, appears on a black background and the text reads "A Yorkshire Tyne Tees Television Enterprises Production in association with Initial Film & Television © 1994" which appears below.

Technique: 2D computer animation.

Audio: The ending theme of the programme or none.

Availability: So far, it has been only seen on Legend of the Tube and Best of The Tube on Channel 4.

  • This may have also been seen on some other programmes produced by Yorkshire during the time period.
Yorkshire Television Enterprises
Tyne Tees Enterprises
Yorkshire-Tyne Tees Enterprises
Granada Media International