Mach 1

From the Audiovisual Identity Database, the motion graphics museum


Mach 1 was a joint venture between United News & Media and Chrysalis Sport, primarily to produce sports programming, most notably the Formula 1 and International Motor Racing coverages for ITV, operated between 1996 and 2000.

Logo (1997-2000)

Visuals: On a background showing an extreme close up of a sports car over a wall is the black word "mach" in a futuristic font, and next to the word is the red number "1", also in a red futuristic font. Above it was the letter "A" in a Futura font, and below it was the word "PRODUCTION FOR" in the same Futura font, and below that is the then-current ITV logo with a copyright date.


  • From 1997 to October 1998, the 1989 ITV logo is shown below the logo.
  • From October 1998 to 2000, the 1998 ITV logo is shown below the logo. Sometimes, the 1998 ITV Sport logo is shown instead.

Technique: A still graphic.

Audio: The ending theme of the programme or none.

Availability: Seen on Mach 1's programmes from the era, like Formula One and International Motor Racing coverages on ITV from 1997 to 2000.

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