Relativity Media: Difference between revisions

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{{PageButtons|Logo Variations=1}} {{Infobox company
|name = Relativity Media
|image = Relativity Media.svg
|founded = May 18, 2004 ({{age|2004|5|18}} years ago)
|founder = {{Unbulleted list|Lynwood Spinks|{{w|Ryan Kavanaugh}}}}
|subsidiaries = {{Unbulleted list|Madvine|[[Trigger Street Productions]]|R2 Entertainment|Relativity Europacorp Distrubition|[[Rogue]]}}
|country = [[:Category:United States|United States]]
|website = http://relativitymedia.com/
}}

===Background===
===Background===
'''Relativity Media''' was founded in 2004 by Ryan Kavanaugh and Lynwood Spinks as a film production company arranging multi-film slate deals with studios by way of financial support from banks. In 2009, the company acquired [[Rogue Pictures]] from [[Universal Pictures|Universal Studios]]. In 2010, the company become a mini major by acquiring the marking and distribution assets of [[Overture Films]]. In 2015, Relativity filed for bankruptcy, due to lawsuits and missing loans. In 2016, the company acquired [[Trigger Street Productions]], producer of [[Netflix Originals|Netflix]] series ''House of Cards'', Relativity's television division was spun off as [[Critical Content]], and emerged from bankruptcy in March 2016; however, after continuing to struggle, Relativity filed for bankruptcy again in May 2018, and was sold to UltraV Holdings that August. Relativity returned to film distribution in 2020 with ''Come Away'', their first film in four years.
'''Relativity Media''' was founded in 2004 by Ryan Kavanaugh and Lynwood Spinks as a film production company arranging multi-film slate deals with studios by way of financial support from banks. In 2009, the company acquired [[Rogue|Rogue Pictures]] from [[Universal Pictures|Universal Studios]]. In 2010, the company became a mini major after acquiring the marking and distribution assets of [[Overture Films]]. In 2015, Relativity filed for bankruptcy, due to lawsuits and missing loans. In 2016, the company acquired [[Trigger Street Productions]], producer of [[Netflix Originals|Netflix]] series ''House of Cards'', Relativity's television division was spun off as [[Critical Content]], and emerged from bankruptcy in March 2016; however, after continuing to struggle, Relativity filed for bankruptcy again in May 2018, and was sold to UltraV Holdings that August. Relativity returned to film distribution in 2020 with ''Come Away'', their first film in four years.

{{ImageTOC
|Relativity_Media_(2006).png|1st Logo (June 16, 2006)
|Relativity_Media_(2008).png|2nd Logo (September 7, 2007-September 18, 2009)
|Relativity_Media_(2011).png|3rd Logo (January 9, 2009-October 11, 2013)
|Relativity_Media_(2010).jpeg|4th Logo (2010-2017)
|Relativity_Media_(2013).jpeg|5th Logo (June 19, 2013-)
}}


===1st Logo (June 16, 2006)===
===1st Logo (June 16, 2006)===
Line 6: Line 24:
File:Relativity Media (2006).png
File:Relativity Media (2006).png
</gallery>
</gallery>
{{Youtube|id=cmg_6OYcbAU}}


⚫
'''Visuals:''' On a black background, there is a light flash create a white pillar coming down from the flash. It rotates to then reveal four connected pillars. As they are rotating, they are colored in {{color|deepskyblue|blue}} and white, revealing an "r" and an "{{color|deepskyblue|m}}". A white spark then passes through, drawing the words "{{color|deepskyblue|RELATIVITY MEDIA}}" in a Courier font below the connected letters.
'''Nickname:''' "The Door Effect"


'''Technique:''' 2D animation.
⚫
'''Logo:''' On a black background, we see a light flash create a white pillar coming down from the flash. It rotates to then reveal four connected pillars. As they are rotating, they are colored in {{color|deepskyblue|blue}} and white, revealing a "r" and a "{{Font color|deepskyblue|m}}". A white spark then passes through, drawing the words "{{color|deepskyblue|RELATIVITY MEDIA}}" in a typewriter font below the connected letters.


'''FX/SFX:''' The light flashing, the rotating/coloring of the letters, and the spark creating the words.
'''Audio:''' The opening theme of the movie.

'''Music/Sounds:''' The opening theme of the movie.


'''Availability:''' Only seen on ''The Fast and the Furious: Tokyo Drift''.
'''Availability:''' Only seen on ''The Fast and the Furious: Tokyo Drift''.

'''Editor's Note:''' A wasted logo, since this only appeared on one film. The light streaks might get to some, but it's pretty harmless.


===2nd Logo (September 7, 2007-September 18, 2009)===
===2nd Logo (September 7, 2007-September 18, 2009)===
Line 23: Line 38:
Relativity Media (2008).png
Relativity Media (2008).png
</gallery>
</gallery>
{{YouTube|id=7iYABE1DwhM}}


⚫
'''Visuals:''' In space, there is a bright light that illuminates us a vision of different sized planets. As the camera moves faster in the center of the planets, tiny planets and small rings of different colors appear and form a bond between the planets, which now form big and small circles. As this happens, the words "{{color|deepskyblue|{{Font|Times New Roman|RELATIVITY}}}}MEDIA" are seen below with "{{color|deepskyblue|RELATIVITY}}" in Trajan Pro and "MEDIA" in Futura as it shines.
'''Nickname:''' "Planets of Relativity"

⚫
'''Logo:''' In space, we see a bright light that illuminates us a vision of different sized planets. As we move faster in the center of the planets, tiny planets and small rings of different colors appear and form a bond between the planets that we saw earlier, which now form big and small circles. As this happens, the words "{{color|deepskyblue|RELATIVITY}}MEDIA" are seen below with "{{color|deepskyblue|RELATIVITY}}" in Trajan Pro and "MEDIA" in Century Gothic as it shines.


'''Variant:''' On ''9'', a print version is used.
'''Variant:''' On ''9'', a print version is used.


'''FX/SFX:''' The planets forming.
'''Technique:''' CGI.


'''Music/Sounds:''' The opening theme of the film. Otherwise silent or a somber string piece on some films.
'''Audio:''' The opening theme of the film. Otherwise, silent or a somber string piece on some films.


'''Availability:''' Uncommon. Seen on quite a few of Relativity Media's films during the era, including ''3:10 to Yuma''.
'''Availability:''' Seen on quite a few of Relativity Media's films during the era, including ''3:10 to Yuma'', ''Hellboy II: The Golden Army'', ''Role Models'', ''The Tale of Despereaux'', and ''Love Happens''.

'''Editor's Note:''' None.


===3rd Logo (January 9, 2009-October 11, 2013)===
===3rd Logo (January 9, 2009-October 11, 2013)===
Line 42: Line 54:
Relativity Media (2011).png
Relativity Media (2011).png
</gallery>
</gallery>
{{YouTube|id=https://youtu.be/mcmMFjoFeAU}}
{{YouTube|id=TTuX_-Nwvx0|id2=8mq-vDXrIuQ}}
'''Nicknames:''' "Relativity Theory", "The Blue Galaxy", "CGI Black Hole"


'''Logo:''' On a black background, we see an atom with some electrons zooming out from us. As the view continues to zoom out, we see other atoms, then the molecular structure, the planets and finally the whole galaxy. It stands rotated near to the right side and its center emits a light beam to the upper left corner. The background consists of stars and a few planets. The words "{{Font color|deepskyblue|RELATIVITY MEDIA}}" appear separated by the galaxy center, each letter being followed by a light curve and shining. Some planets appear from underneath while the logo forms itself and then fades out.
'''Visuals:''' On a black background, there is an atom with some electrons zooming out from us. As the view continues to zoom out, there are other atoms, then the molecular structure, the planets and finally the whole galaxy. It stands rotated near to the right side and its center emits a light beam to the upper left corner. The background consists of stars and a few planets. The words "{{color|deepskyblue|RELATIVITY MEDIA}}" appear separated by the galaxy's center, each letter being followed by a light curve and shining. Some planets appear while the logo forms itself and then fades out.


'''Trivia:''' This was designed by Mark Whiting, who's otherwise known for his work on animated productions such as ''The Iron Giant'' and ''Duck Dodgers''.
'''Trivia:''' This was designed by Mark Whiting, who's otherwise known for his work on animated productions such as ''The Iron Giant'' and ''Duck Dodgers''.
Line 51: Line 62:
'''Closing Variant:''' At the end of ''The Raven'', a print version of the logo on a black background is used.
'''Closing Variant:''' At the end of ''The Raven'', a print version of the logo on a black background is used.


'''Technique:''' CGI produced by Radium, who was part of [[Reel FX Animation Studios|Reel FX]] around this time.
'''FX/SFX:''' The atoms forming.


'''Music/Sounds:''' A "whoosh" when the galaxy zooms out. Otherwise, it's silent or has the opening/closing theme of the film. On ''Mirror Mirror'', the logo had a calm orchestral theme composed by Alan Menken (based on his soundtrack).
'''Audio:''' Various zooming sounds, then a loud "whoosh" when the galaxy zooms out. Otherwise, it's silent or has the opening/closing theme of the film.


'''Audio Variant:''' On ''Mirror Mirror'', a calm orchestral theme composed by Alan Menken (based on his soundtrack) is heard, with some of the whooshing sound effects remaining intact.
⚫
'''Availability:''' Common. Can be seen on ''The Unborn'', ''Fighting'', ''9'', ''Limitless'', ''Immortals'', ''Mirror Mirror'', ''Act of Valor'', and ''The Raven'', among others.


⚫
'''Availability:''' It can be seen on ''The Unborn'', ''Fighting'', ''9'', ''Limitless'', ''Immortals'', ''Mirror Mirror'', ''Act of Valor'', and ''The Raven'', among others.
'''Editor's Note:''' None.


===4th Logo (2010-2017)===
===4th Logo (2010-2017)===
Line 64: Line 75:
</gallery>
</gallery>


'''Logo:''' On a black background, the word "{{Font color|deepskyblue|RELATIVITY}}" appears, with an ellipse coming through the letter "{{Font color|deepskyblue|A}}".
'''Visuals:''' On a black background, the word "{{color|deepskyblue|RELATIVITY}}" appears, with an ellipse coming through the letter "{{color|deepskyblue|A}}".


'''FX/SFX:''' None.
'''Technique:''' A still, digital graphic.


'''Music/Sounds:''' The closing theme of the movie.
'''Audio:''' The closing theme of the movie.


'''Availability:''' Seen at the end of some films such as ''My Soul to Take'' and ''Limitless'', among others, and is used seen as a print logo on movie posters and DVD covers on most of their films.
'''Availability:''' Seen at the end of some films such as ''My Soul to Take'' and ''Limitless'', among others, and is used seen as a print logo on movie posters and DVD covers on most of their films.

'''Editor's Note:''' None.


===5th Logo (June 19, 2013-)===
===5th Logo (June 19, 2013-)===
Line 78: Line 87:
File:Relativity Media (2013).jpeg
File:Relativity Media (2013).jpeg
File:Relativity (Textless version).jpeg|Textless version
File:Relativity (Textless version).jpeg|Textless version
</gallery>
</gallery>{{YouTube|id=G9-TZHUobvo|id2=FeZ1d5ddvBQ|id3=b-48iqaPGHI}}
{{YouTube|id=PgyoBhN7VPM|id2=b-48iqaPGHI}}


⚫
'''Visuals:''' Pretty much an updated version of the 3rd logo with more advanced CGI and a more atmospheric feel. However, after the galaxy is revealed, the camera moves further and there are several meteors, then there is the word "RELATIVITY" (like in the previous logo, but without the ellipse) turning from above and positioning itself as the camera zooms out even more to see some clouds and planets.
'''Nicknames:''' "Relativity Theory II", "The Blue Galaxy Redux", "CGI Black Hole II"

⚫
'''Logo:''' Pretty much an updated version of the 3rd logo with more advanced CGI and a more atmospheric feel. However, after the black hole is revealed, we move further and see several meteors, then we see the word "RELATIVITY" (like in the previous logo, but without the ellipse) turning from above and positioning itself as we go out even more to see several clouds and a planet.


'''Trivia:''' Like the 3rd logo, this was designed by Mark Whiting. A look behind the scenes of this and the 3rd logo can be found [https://www.whitingpictures.com/new-gallery-2/2017/2/13/nghs7tr3lgt5e62cd2vuzaw7kban89 here] (profanity warning). A textless version of the logo used to be the background of Relativity's website.
'''Trivia:''' Like the 3rd logo, this was designed by Mark Whiting. A look behind the scenes of this and the 3rd logo can be found [https://www.whitingpictures.com/new-gallery-2/2017/2/13/nghs7tr3lgt5e62cd2vuzaw7kban89 here] (profanity warning). A textless version of the logo used to be the background of Relativity's website.


'''FX/SFX:''' Great CGI animation.
'''Technique:''' CGI.


'''Music/Sounds:''' Zooming sounds that sound similar to the 3rd logo, along with a deep voiced vocal ambience.
'''Audio:''' Zooming sounds that sound similar to the 3rd logo, along with a deep voiced vocal ambience.


'''Music/Sounds Variants:'''
'''Audio Variants:'''
*On ''Free Birds'', sounds of particles and whooshing planets (designed by Randy Thom, the film's sound designer/re-recording mixer) and a fanfare are heard, which continue into the [[Reel FX Animation Studios|Reel FX]] logo.
*On ''Free Birds'', sounds of particles and whooshing planets (designed by Randy Thom, the film's sound designer/re-recording mixer) and a science fiction-oriented majestic orchestral fanfare (composed by Dominic Lewis) are heard, which segues into the [[Reel FX Animation Studios|Reel FX]] logo.
*On ''Out of the Furnace'', it's silent.
*On ''Out of the Furnace'', it's silent.
*On Relativity's Whiting Pictures' webpage and on ''Violet'', near the end the sound uses a weird synth drone.
*On Relativity's Whiting Pictures' webpage and on ''Violet'', near the end the sound uses a weird synth drone.


'''Availability:''' First appeared on the trailer for ''Free Birds''. The fully animated version debuted on the film itself, and appears on newer Relativity Media movies like ''Out of the Furnace'', ''3 Days to Kill'', and ''Oculus''.
'''Availability:''' It first appeared on the trailer for ''Free Birds'', then debuted on the film itself, and appears on newer Relativity Media movies like ''Out of the Furnace'', ''3 Days to Kill'', and ''Oculus''.

'''Editor's Note:''' None.


{{Movie-Navbox}}
{{Movie-Navbox}}
[[Category:Film logos]]
[[Category:Film logos]]
[[Category:American film logos]]
[[Category:American film logos]]{{American film logos}}
[[Category:American logos]]
[[Category:United States]]
[[Category:Logos made by Reel FX]]

Latest revision as of 00:22, 25 April 2024

Main Logo Variations


Background

Relativity Media was founded in 2004 by Ryan Kavanaugh and Lynwood Spinks as a film production company arranging multi-film slate deals with studios by way of financial support from banks. In 2009, the company acquired Rogue Pictures from Universal Studios. In 2010, the company became a mini major after acquiring the marking and distribution assets of Overture Films. In 2015, Relativity filed for bankruptcy, due to lawsuits and missing loans. In 2016, the company acquired Trigger Street Productions, producer of Netflix series House of Cards, Relativity's television division was spun off as Critical Content, and emerged from bankruptcy in March 2016; however, after continuing to struggle, Relativity filed for bankruptcy again in May 2018, and was sold to UltraV Holdings that August. Relativity returned to film distribution in 2020 with Come Away, their first film in four years.


Contents

1st Logo (June 16, 2006) 2nd Logo (September 7, 2007-September 18, 2009) 3rd Logo (January 9, 2009-October 11, 2013) 4th Logo (2010-2017) 5th Logo (June 19, 2013-)
1st Logo (June 16, 2006) 2nd Logo (September 7, 2007-September 18, 2009) 3rd Logo (January 9, 2009-October 11, 2013) 4th Logo (2010-2017) 5th Logo (June 19, 2013-)



1st Logo (June 16, 2006)


Visuals: On a black background, there is a light flash create a white pillar coming down from the flash. It rotates to then reveal four connected pillars. As they are rotating, they are colored in blue and white, revealing an "r" and an "m". A white spark then passes through, drawing the words "RELATIVITY MEDIA" in a Courier font below the connected letters.

Technique: 2D animation.

Audio: The opening theme of the movie.

Availability: Only seen on The Fast and the Furious: Tokyo Drift.

2nd Logo (September 7, 2007-September 18, 2009)


Visuals: In space, there is a bright light that illuminates us a vision of different sized planets. As the camera moves faster in the center of the planets, tiny planets and small rings of different colors appear and form a bond between the planets, which now form big and small circles. As this happens, the words "RELATIVITYMEDIA" are seen below with "RELATIVITY" in Trajan Pro and "MEDIA" in Futura as it shines.

Variant: On 9, a print version is used.

Technique: CGI.

Audio: The opening theme of the film. Otherwise, silent or a somber string piece on some films.

Availability: Seen on quite a few of Relativity Media's films during the era, including 3:10 to Yuma, Hellboy II: The Golden Army, Role Models, The Tale of Despereaux, and Love Happens.

3rd Logo (January 9, 2009-October 11, 2013)


Visuals: On a black background, there is an atom with some electrons zooming out from us. As the view continues to zoom out, there are other atoms, then the molecular structure, the planets and finally the whole galaxy. It stands rotated near to the right side and its center emits a light beam to the upper left corner. The background consists of stars and a few planets. The words "RELATIVITY MEDIA" appear separated by the galaxy's center, each letter being followed by a light curve and shining. Some planets appear while the logo forms itself and then fades out.

Trivia: This was designed by Mark Whiting, who's otherwise known for his work on animated productions such as The Iron Giant and Duck Dodgers.

Closing Variant: At the end of The Raven, a print version of the logo on a black background is used.

Technique: CGI produced by Radium, who was part of Reel FX around this time.

Audio: Various zooming sounds, then a loud "whoosh" when the galaxy zooms out. Otherwise, it's silent or has the opening/closing theme of the film.

Audio Variant: On Mirror Mirror, a calm orchestral theme composed by Alan Menken (based on his soundtrack) is heard, with some of the whooshing sound effects remaining intact.

Availability: It can be seen on The Unborn, Fighting, 9, Limitless, Immortals, Mirror Mirror, Act of Valor, and The Raven, among others.

4th Logo (2010-2017)

Visuals: On a black background, the word "RELATIVITY" appears, with an ellipse coming through the letter "A".

Technique: A still, digital graphic.

Audio: The closing theme of the movie.

Availability: Seen at the end of some films such as My Soul to Take and Limitless, among others, and is used seen as a print logo on movie posters and DVD covers on most of their films.

5th Logo (June 19, 2013-)

  • Textless version

    Textless version


Visuals: Pretty much an updated version of the 3rd logo with more advanced CGI and a more atmospheric feel. However, after the galaxy is revealed, the camera moves further and there are several meteors, then there is the word "RELATIVITY" (like in the previous logo, but without the ellipse) turning from above and positioning itself as the camera zooms out even more to see some clouds and planets.

Trivia: Like the 3rd logo, this was designed by Mark Whiting. A look behind the scenes of this and the 3rd logo can be found here (profanity warning). A textless version of the logo used to be the background of Relativity's website.

Technique: CGI.

Audio: Zooming sounds that sound similar to the 3rd logo, along with a deep voiced vocal ambience.

Audio Variants:

  • On Free Birds, sounds of particles and whooshing planets (designed by Randy Thom, the film's sound designer/re-recording mixer) and a science fiction-oriented majestic orchestral fanfare (composed by Dominic Lewis) are heard, which segues into the Reel FX logo.
  • On Out of the Furnace, it's silent.
  • On Relativity's Whiting Pictures' webpage and on Violet, near the end the sound uses a weird synth drone.

Availability: It first appeared on the trailer for Free Birds, then debuted on the film itself, and appears on newer Relativity Media movies like Out of the Furnace, 3 Days to Kill, and Oculus.

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