Peters Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

This is the vanity card of film producer, co-founder of The Guber-Peters Entertainment Company, and Caddyshack director Jon Peters, who also co-headed PolyGram Pictures with Peter Guber starting in 1980 and co-founded Vision P.D.G. International with Guber (who went on to form Mandalay Pictures) and Mark Damon. The name was used on films Peters produced from Money Train to Superman Returns.

Peters Entertainment has been largely dormant after the release of Superman Returns, only making Man of Steel and the 2018 remake of A Star is Born since then. This is mainly due to the sexual harassment charges made towards Peters dating back to 1996, and him eventually losing one of said lawsuits; the Peters Entertainment name and logo was used on Man of Steel only because Peters was an executive producer (but was still banned from the set by producer Christopher Nolan). It is also used on A Star is Born (2018) only because of a legal obligation (Peters, who is credited as a writer for the film, was attached to the property since 1976 (as he produced the original movie), and thus director and lead actor Bradley Cooper required his consent to remake the film, though he has stated Peters did not work on set).

Logo (November 22, 1995-October 5, 2018)


Visuals: The camera zooms out of a gate that is part of a marble wall with engravings of running antelopes. Beyond the gate and wall is a large Art-Deco style cityscape divided into two regions: a nighttime region on the left and a daytime region on the right. As the screen zooms out, the gate closes, and "PETERS ENTERTAINMENT" can be seen on the archway above the gate. The wall reflects on the floor. A futuristic-looking aircraft flies above the area as the name shines.

Variants:

  • The print logo appears at the end of Ali.
  • 4:3 prints of films use an open-matte version with more of the scenery visible on the top and bottom.

Technique: CGI.

Audio: Either the closing theme of the movie or silence.

Availability: Seen on films from the company, namely Money Train, My Fellow Americans, Rosewood, Wild Wild West, Ali, Superman Returns, Man of Steel and A Star is Born (2018).
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