Cathay Organisation (HK) Ltd.

From the Audiovisual Identity Database, the motion graphics museum


Background

Following the death of Dato Loke Wan Tho, the founder of the original Cathay Organisation in 1935, Motion Picture and General Investment Co., Ltd. was rebranded as Cathay Organisation (HK).



1st Logo (1965-1967)

Visuals: Superimposed over a Chinese carving is the company name in red Chinese text (above the screen and written backwards). Below it is a small stylized print version of the Cathay Building, similar to one in the 1st or 2nd MP/GI logo, with "CATHAY" on the left and "SCOPE" on the right, both in the blocky font.

Technique: A still, printed image.

Audio: An oriental-sounding ditty.

Availability: It can be seen on early Cathay releases.

2nd Logo (1967-1970)


Visuals: Over the red curtain background is the 2D version of the Cathay Building in black with the white outline, two big Chinese characters (again, written backwards), "CATHAY ORGANISATION (HK.)(1965) LTD." and the metallic ribbon banner model below with the Chinese translation of the company name, we then cross-fade to the smaller print version of the same picture, except the ribbon banner is in the different shape, with "CATHAY" on the left, "SCOPE" on the right and same Chinese translation of "CATHAY SCOPE" on the bottom.

Technique: The cross-fading transition. [possible misuse]

Audio: See the 2nd MP/GI logo. On rare occasions, it uses the Union Film fanfare, which is used on the Cinematográfica Sotomayor S.A. logo.

Availability: Unknown. [Examples?]

3rd Logo (1968-1977)


Visuals: Unknown

Technique: Unknown

Audio: Unknown

Availability: Unknown [Examples?]

Logo history


Motion Picture and General Investment Co., Ltd.
Cathay Organisation (HK) Ltd.
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