One Hundred Years of Film

From the Audiovisual Identity Database, the motion graphics museum


One Hundred Years of Film (100YF) is a production company and subsidiary for China Star Entertainment Group founded in 1999 by Charles Heung after the demise of Win's Production Limited. Heung signed up top directors such as Johnnie To, Ringo Lam and Tsui Hark with his initial plan being to make 100 films within three years, hence the company's name. One Hundred Years of Film continued to make a slew of films for China Star until 2009, when it became defunct and has been folded into Win's Movie and Television Production, which had been revived that same year.

1st logo (1999)

Visuals: Just the text "One Hundred Years of Film Co. Limited" with the Chinese text in the orange rectangle above.

Technique: A still, digital graphic.

Audio: None.

Availability: Only appeared on early films. [Examples?]

2nd Logo (August 11, 2000-2004)

Visuals: Over a pink-green background is some spines forming on a ring as the screen zooms out to reveal a silhouette of Confucius behind the sun, with the face in a hole-style. The text "One Hundred Years of Film" zooms along with the Chinese text above in a golden box and finally, the logo sets up to the center with the text below.

Technique: CGI.

Audio: Factory sounds and a gong or the opening theme of the film.

Audio Trivia: Some of the sounds used in this logo (especially the ticking clock sound and the bells faintly heard at the end) are also used in the 4th Film Workshop logo, which is often seen after this one.

Availability: Appears in Hong Kong movies during the era, usually after the 2nd or 3rd China Star Entertainment Group and before the Milkyway Image or the 4th Film Workshop logo.

3rd Logo (2004-2009)

Visuals: On a zooming space background (same as the China Star Entertainment Group logo at the time), a flash appears and the previous logo in orange zooms out quickly and shines, before fading out.

Technique: CGI.

Audio: None.

Availability: Same as last logo.

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