My Way Film Company

From the Audiovisual Identity Database, the motion graphics museum


Background

My Way Film Company (Chinese: 名威影業公司) was founded in 1986 by Jeremy Cheung initially operating as a film and TV distribution company before turning into a film studio in the 1990s.



1st Logo (1991?-1995?)

Visuals: A blue planet flies in from the left on a space background, followed by more blue planets. A bunch of stars then zoom in, but when they merge and form an explosion, it cuts to a black screen with the text "名威影業公司" and "MY WAY FILM CO., LTD." in white underneath. The Chinese text for "Presents" can be seen below.

Technique: CGI.

Audio: A spacy synth atmosphere during the first half, followed by a bombastic synth brass fanfare.

Availability: Seen on the company's very first films, such as Shaolin Kung Fu Kids.

2nd Logo (1990s)

Visuals: The screen zooms in through stars in space, then a star is seen shining and multicolored rays start appearing around it. The red, blue and green ribbons join on another space background, forming a burst around them. More multicolored rays are seen briefly, as it cuts to another sequence, where three silver rings spin like a gyroscope along with the text "名威影業公司" and the English words "My Way Film Company Limited" on a blue cloth background, then the two texts position itself on the top and bottom of the gyroscope, where the outer ring positions itself sideways, whereas the inner ring is diagonally positioned.

Trivia: The third part uses a Corel MotionStudio 3D template.

Technique: CGI.

Audio: "Music - Billboard #2" from the Sound Ideas Series 1000 sound library; a metallic hitting sound once the logo places itself.

Availability: Unknown. [Examples?]

3rd Logo (Early 2000s?)

Visuals: Two sets of golden rings spin on a black background, as the text "MY WAY FILM CO. LTD." and "名威影業公司" spin around the rings and position themselves in front of the rings. It then fades to various silver lines on a black background, and the English and Chinese words for "presents" then fly to the center of the screen, and shines.

Technique: CGI.

Audio: A loud metallic hitting sound.

Availability: Unknown. [Examples?]

4th Logo (Mid-Late 2000s?)

Visuals: Over a black background are various shards of glass falling, as they form the words "MY WAY" and "MY WAY FILM CO., LTD" and "名威影業公司" below it. Two silver lines then surround the upper text.

Technique: CGI.

Audio: A deep synth note, and whooshes.

Availability: Unknown. [Examples?]

5th Logo (Late 2000s-2019?)

Visuals: On a blueprint background, chalk lines draw the words "MY WAY FILM COMPANY LIMITED" with "名威影業公司" below it. As the screen zooms out, the background then becomes black as a blue light shines through the text, and forms a line, as the light stops on the "D".

Technique: CGI.

Audio: A whooshing sound, then some clanging sounds.

Availability: Seen on their films at the time such as A Chinese Odyssey: Part Three.

6th Logo (2013-2014)

Visuals: The fourth logo, now colored in gold, is seen on a black background. Beside the Chinese company name is the small text "發行", and below them is the small word "Presents".

Technique: A still, digital graphic.

Audio: None.

Availability: Seen on Intrend-produced films: The Real Iron Monkey, Badges of Fury and Unbeatable Youth.

7th Logo (2019?-)

Visuals: On a black-brown background, a brown light reveals the logo from before, now redone in gold. It then shines.

Technique: CGI.

Audio: Traditional drum beats, then an one-note rising brass tune.

Availability: Seen on current releases from the company such as Fall in Love at First Kiss. Also seen on recent prints of their older films, such as Shaolin vs Evil Dead: Ultimate Power.

Below is the logo history video for the company:

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