Lan Kwong Film Co.

From the Audiovisual Identity Database, the motion graphics museum


Background

Lan Kwong Film Co. was a film production company based in Hong Kong. They were known for distributing and producing films from April 22, 1952 until July 18, 1969.



1st Logo (March 22, 1961-February 15, 1967)

Visuals: The logo starts with rays of light from the sun flashing over a wetland with rocks, including a giant one. The view of the rocks become brighter until they can clearly be seen. Then, the text "光嶺" zooms towards the camera and settles at the bottom of the screen.

Technique: A combination of practical effects and cel animation.

Audio: It depends on the fanfare it uses:

  • A sixteen-note bombastic fanfare accompanied by drumroll sounds, followed by a cymbal crash.
  • A fourteen-note dramatic tune. The last note is held the longest, and is accompanied by fourteen drum notes.
  • The sequence starts off with a drumroll fanfare. It is then followed by a thirty-note triumphant fanfare. The last note is held the longest, and is accompanied by drumroll sounds.
  • A thirty-three note bombastic fanfare.

Availability: Its earliest known appearance was on Forsaken Daughter. It later appeared on films from the time, such as Young Girl in Love, The Mysterious Murderer, One Murder, Five Deaths, The Elusive Golden Butterfly, Strange Romance on a Bus, and Sadly Bidding My Hometown Farewell.

2nd Logo (May 24, 1961)

Visuals: The logo starts with stacked text reading "嶺光影業公司 復業週年紀念品" on a gray background, along with the logo at the right: An illustration of a mountain inside a pill-like shape, with the "光嶺" and "司公業影" text under it.

Technique: None. [possible misuse]

Audio: The opening theme of the film.

Availability: Only appeared on Woman's Affairs.

3rd Logo (June 21, 1968)

Visuals: There is a yellow-tinted illustration of three mountains on a water land in the background. The "光嶺" text is present at the center of the screen, spaced between the texts "LANKWONG" and "SCOPE", and above "司公業影". In the background, multiple lights shoot towards different sides of the screen.

Technique: Cel animation.

Audio: The thirty-three note bombastic fanfare from the first logo.

Availability: It's known to have appeared on Fight for the Agreement.

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