Transparency Media

From the Audiovisual Identity Database, the motion graphics museum


Logo (April 26, 2024)

Visuals: On a black background, a man with a flashlight, with only the light visible, is looking around the scenery, eventually unveiling a portion of "TRANSPARENCY" with a white shadow facing the bottom left. When the light directly faces the screen, the entire scene is lit. It reveals the person is a businessman in a red suit holding a suitcase on the other hand while standing on the top of a ladder. The background is a blue tinted night sky with clouds behind the company name completely in black alongside "MEDIA" underneath it. After the light from the flashlight flattens, revealing the text's beveled details and dark blue fill, the blyline "A JOEL COHEN PRODUCTION COMPANY" fades in below the logo.

Technique: 2D computer animation.

Audio: First, there is nighttime ambience alongside footsteps along a wooden surface. Then, a whoosh and a light shimmering stinger is heard.

Availability: The logo is seen on Cash Out.

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