Eetharam Films

From the Audiovisual Identity Database, the motion graphics museum


Eetharam Films was founded by Telugu film director and screenwriter T. Krishna.

Eetharam Pictures

Logo (January 25, 1985-September 5, 1986)

Visuals: In a dark room, there is a rapidly spinning globe with a flaming torch slowly rising behind it. The company's name in Telugu slides in from the right as a bunch of yellow smoke starts to appear around the scene.

Technique: Live-action and camera-controlled animation.

Audio: A three-note brass fanfare ending with a loud, lengthy three-note brass sting.

Audio variant: On Repati Pourulu, none.

Availability: Seen on Desamlo Dongalupaddaru and Repati Pourulu.

Eetharam Films

1st Logo (December 11, 1987-August 18, 1995)

Visuals: A burning flame is seen far away on a space background comprising stars and auroras. The flame zooms in, which appears to be burning on a silhouette of a nude man leaning and holding a torch the flame is currently burning on. Once the statue gets close to the screen, a light illuminates the statue, and a spinning globe underneath the statue. The light also reveals a blue pedestal containing the company's name in yellow, and during this, the face of T. Krishna wipes in within the globe. It continues for the last 12 seconds until it cuts to the opening credits.

Technique: Practical effects.

Audio: First, an ominous, rising vibraphone tune when the flame zooms in, secondly, a swarmandal arpeggio when the light illuminates the statue, and a male voice when the pedestal is revealed.

Availability: Appears on Prajaswamyam, Yerra Mandaram, Anna, and Errodu.

2nd Logo (May 30, 1997-May 18, 2001)

Visuals: An updated version of the previous logo where the space background now consists of four elliptical galaxies and the statue facing towards the right-hand side. The statue and globe also fade individually.

Technique: Practical effects.

Audio: Same as the previous logo.

Availability: Appears on Maa Aayana Bangaram and Ammayi Kosam.

3rd Logo (July 2, 2004-July 16, 2010)

Visuals: A twinkling space background with a red, misty nebula is shown with a CGI, silhouetted render of the statue from the previous logo. As the screen zooms into the statue, a spark flies in from the right side of the screen, and flies towards the torch, lighting it up. Following this, a rotating globe flies from the front of the camera and places itself underneath the statue, eventually lighting up the statue which appears to be gold. The face of T. Krishna fades in within the globe which causes the globe to invert colors and the torch to burn even more. The company name in Telugu and a golden, glowy format fades in underneath and gradually zooms in, and as it stops, the glow fades away, leaving the text in solid gold.

Technique: CGI.

Audio: A droning sitar with twinkling accompanying the spark, then a chorus singing a religious mantra in Telugu.

Availability: Appears on Yagnam, Ontari and Em Pillo Em Pillado.

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