The Runner Film & Television Culture Media

From the Audiovisual Identity Database, the motion graphics museum


Logo (November 10, 2023)

Visuals: Beginning with a film strip footer, most of the sequences consists of a rounded stick figure in a running animation cycle against spliced excerpts of various, vintage Chinese newspaper. The figure is masked through flashing images of said background elements, some of which notably feature photographs of people. Multiple torn papers slide towards the left to transition the sequence over to a white background with a subtle film grain effect applied to the stick figure and the company name in its Chinese and English translations in black. A quick, damaged film effect ends the logo sequence.

Technique: 2D computer animation.

Audio: A loud and mechanical film projector sound effect.

Availability: The logo is seen on Be My Family.

Cookies help us deliver our services. By using our services, you agree to our use of cookies.