Monumental Pictures (UK)

From the Audiovisual Identity Database, the motion graphics museum



Background

Monumental Pictures (also known as Monumental Television) is a British film and television production company founded in 2014 by Alison Owen and Debra Hayward. ITV Studios acquired a minority stake in the company at the end of April 2015, which was later raised to 51% on July 18, 2019.

1st Logo (March 27, 2017-August 22, 2018)

Visuals: On a black background, there is the text "MONUMENTAL TELEVISION" in a stacked format. The former is in a stylized font where several, middle strokes of the letters are curved or bent and the latter is within two thin horizontal white lines.

Variants:

  • Sometimes, the logo also shares the screen with other logos (including the 2013 ITV logo).
  • On Will, the logo is within a horizontal white box.

Technique: A still, digital graphic.

Audio: The ending theme of the programme or none.

Availability: The logo appears on the first two series of Harlots and Will.

2nd Logo (July 10, 2019-)

Visuals: The text from before is spotlighted on a gold surface in a black background, with either "TELEVISION" or "PICTURES" underneath the spotlight. A gold umbrella, which is on top of the "U"'s left stem, opens up and, alongside the "U", swings back and forth before stabilizing. The umbrella also reflects and expands the spotlight across the surface "MONUMENTAL" is on, swinging in-sync with the umbrella's animation.

Variants:

  • Sometimes, the logo also shares the screen with other logos (including the 1997 BBC and 2013 ITV logos).
  • Sometimes, the logo may be still.
  • Starting in 2023, the byline "PART OF ITV STUDIOS" is added below the logo.
  • On The Marlow Murder Club, the spotlight, among the rest of the shading in the logo, is dark and the logo also shares the screen within the 2021 UKTV Original Production logo.

Technique: CGI.

Audio: The opening or closing theme of the film or programme or none.

Availability: The "PICTURES" variant appears on series 3 of Harlots and How to Build a Girl. The "TELEVISION" variant appears on Riches, Maryland, and Ghosts, among others.

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