Eastern Grace Film

From the Audiovisual Identity Database, the motion graphics museum


Logo (November 30, 2023)

Visuals: A black paint droplet forms a calligraphic illustration of a single river flowing between the tip of two mountain tops on a gray textured surface. The screen moves along the expanding river path where a forming, traditional painting style rocky forest landscape is seen alongside the clouds floating in the sky and birds flying in the distance. When the camera scrolls upwards to a hilltop, the landscape transitions to realism through a center cloud wiping effect. This reveals more details of the terrain such as cherry blossom trees on ground level. Then, the background fades back to the gray background from earlier where the logo appears through a center wiping effect as the clouds dive down and disappear. The logo displayed consists of the character "東" overlapping with a glossy vertical red box and grouped alongside the characters "方美之" within a fixed box with no specified alignment. A small vectorized box containing two mountain tops is next to "EASTERN GRACE FILM" in a left aligned stacked format.

Technique: CGI.

Audio: A water droplet sound effect alongside a dramatic suona stinger. Afterwards, an adventurous fanfare crescendo is performed accompanied with zhangus. Nature sound effects such as seagull chirping are heard.

Availability: This logo appears on Trending Topic.

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