Kajol Magnum

From the Audiovisual Identity Database, the motion graphics museum


1st Logo (January 15, 1990)

Visuals: The first element shown is a bunch of multi-colored smoke. A few seconds later, a blue glowing outline of a Hindu goddess fades in the middle, and then later the smoke fades away, revealing a statue of the Hindu goddess Kali in a rocky setting. The glow then fades away, as the camera starts to zoom in and stretch toward the statue. When we reach Kali's eyes, the footage fades away, revealing a red sketch of Kali's eyes with a blue glow. The eyes zoom away and as it stops, the letters "KM" in pink wipes in below, and then the company name "KAJOL MAGNUM" in yellow zooms in. The text then glows for a second.

Technique: Live-action and traditional animation.

Audio: Sounds of rhythmic chime bells while a man is chanting "You are the Goddess of the whole universe. You are the symbol of peace and love. We bow to you, we bow to you, we bow to you forever and ever." in Hindi, then a woman gets conjoined with its chanting, and then a dramatic fanfare for the rest.

Availability: Seen only on Pathar Ke Insaan.

2nd Logo (December 16, 1994)


Visuals: On a moving starfield, there is a different red sketch of Kali's eyes slowly zooming in. Once it stops, the text "KAJOL MAGNUM" in yellow appears below the eyes. The text glows for a second, which causes the word "PRESENTS" also in yellow to appear below the text.

Technique: Traditional animation.

Audio: Same as the preceding logo, but without the dramatic fanfare.

Availability: Seen only on Sangdil Sanam.

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