Matchbox Shots

From the Audiovisual Identity Database, the motion graphics museum


Logo (November 11, 2022-)

Visuals: An array of black dots scroll in on a paper background, followed by two thin horizontal borders, a gold fill, and two hands. Zooming out, the object is shown to be a typewriter. Afterwards, with the boxed objects remaining unchanged, they rearrange into a clapper stick with the hands interacting with it like before. Another rearrangement, as well as zoom out, shows a bearded man playing the accordion with red bellows. The new parts of this instrument fly towards and cover the screen, becoming curtains rolling upwards against a cheering silhouetted crowd. Then, rainbow colored bars slide down, which are shown to be a test pattern within a white TV set. It compresses into a fullscreen TV with the tuner (the same dotted gold box from earlier) flying out and passing by the screen once while the set unfolds into multiple colorful tiles. They directly face the screen afterwards where they become a box patterned image with six white cups and a tall bottle on the right. After the second and third cups on the top clink, the boxes crossfade to the logo with a black border, "MATCHBOX" tilted 90 degrees counterclockwise within the tall red box, "SHOTS", with a black circle for an "O" and alongside a rewind symbol, within each of the six centre boxes, and the dotted gold box on the right. The background, slightly changing shades through no animation the entire time, continues its sequence until the end.

Technique: 2D computer animation in the style of marker filled and drawn animation.

Audio: It begins with quick, typewriter sound effects. Then, a whimsical whistle tune is performed. Sound effects heard alongside this soudntrack include an ascending harp and a desk bell ringing.

Availability: The logo is seen on Monica, O My Darling, Three of Us, and All India Rank.

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