Amrit Kalamandir

Credits

Descriptions by
RhyserTPEMan and naxo-ole

Captures by
naxo-ole and StrangeAndInterestingUsername

Video captures courtesy of
FireLaser244

Logo (November 5, 1965-July 14, 1970)

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Visuals: There is a drawing of a long cobra with a baby (who could be the cobra's child) above a blanket (some parts cover it) staring into a spotlight that comes in from the upper right part of the logo. They are in a wooden or glass cube. The name of the company doesn't appear. The screen then fades to black.

Variant: On Be Gunah, there's an opening transition where a circle zooms in and reveals the logo. The logo is also darker, and very hard to see. It also has a closing transition which has the circle zoom out, ending the logo.

Technique: A still, painted image filmed by a camera.

Audio: A male announcer loudly quoting Isaiah 11:8 in Hindi: "जाको राखे साइयां मार सके ना कोई, बाल ना बाका कर सके जो जग बैरी होवे", and a heroic military tune made by a trumpet playing after a few seconds. In Tarzan and King Kong, a different tune is played which is very calming and quiet.

Availability: Seen on Rustam Kaun, Be Gunah, Tarzan and King Kong, and Woh Koi Aur Hoga.

Legacy: The actual concept of the logo is not about the baby being kidnapped by the cobra. The logo itself is about protection, as said by the announcer. Either way, most Indians would actually interpret it as the cobra taking care of the baby (or possibly raising it); however, the unintentional disturbing nature has given it a controversial reputation among some other Indians.