Ajay Devgn Ffilms

From the Audiovisual Identity Database, the motion graphics museum




1st Logo (October 16, 2009-November 21, 2014)

Visuals: The screen zooms out of several lights in a dark room. It then meets an overhead film camera, followed by a clapperboard containing the producer, director, and film names next to their respective roles. By the time the latter is revealed, the clapper stick is closed and glitters, to which the screen zooms into the glowing portion. This causes the screen to flash and unveil "ADF", in steel textures, against a cloudy surface background and on top of the deblurring, glowing text "AJAY DEVGN FFILMS" in white. The logo slowly zooms towards the screen until the sequence fades to black.

Technique: CGI.

Audio: It begins with a series of whooshes. Then, a dramatic and cinematic, deep bass and string fanfare, alongside a choral backing track, plays.

Availability: The logo is seen on All the Best: Fun Begins and Vitti Dandu.

2nd Logo (October 12, 2018-April 8, 2021)

Visuals: A set of Blue and cyan gulal falls down on a dark background. Later, white clouds blow in from the left and mostly cover the whole screen. After red smoke emerges from the clouds and two forming white and blurry paint strokes appear, the screen zooms out to reveal the four elements are forming "ADF" against a vertical red line on top of a thick white, cloudy underline. Gulal blowing from right to left underneath the underline unveils "AJAY DEVGN FFILMS" within a white box.

Technique: CGI.

Audio: It begins with a few dramatic and deep choral notes, alongside accompanying dust sound effects. Then, an upbeat Bollywood pop singing track with accompanying beats play.

Availability: The logo is seen on films from this period beginning with Helicopter Eela and until The Big Bull.

3rd Logo (August 13, 2021-March 30, 2023)

Visuals: Two shots of glowing blue light paths travel against a fairly smoky dark blue tinted digital background with straight and arched words hovering. Then, turquoise smoke blows in from left to right, alongside white, dissolving light paths outlining the coloured path. The former is then shown to be a paint stroke forming the letters "ADF" on top of a bottom bar connecting the "A" and "F"'s legs. Afterwards, floating dust particles of said colour wipe in the company name underneath the bar while the screen slowly zooms out.

Technique: CGI.

Audio: The same audio as before, it begins with a few dramatic and deep choral notes, alongside accompanying dust sound effects. Then, an upbeat Bollywood pop singing track with accompanying beats play. In this logo, the speed of the fanfare is relatively slower and at a lower pitch.

Availability: The logo is seen on Bhuj: The Pride of India, Runway 34, and Bholaa.

Devgan Films
Ajay Devgn Ffilms
Devgn Films