AT&T Originals

From the Audiovisual Identity Database, the motion graphics museum

1st Logo (2016)

Visuals: On a white background, the text "AT&T" fades in. Then it slides to the left, as the word "Originals" slides from behind it, settling right next to it.

Technique: 2D animation.

Audio: The closing theme of the show.

Availability: Seen on early episodes of You, Me, Her.

2nd Logo (2016-2017)

Visuals: On a black background, there is a blank blue circle bounce in from the center of the screen as five curved cut-outs wipe in on the circle, forming the AT&T globe logo. The text "AT&T Originals" in white fades in below, and the finished result slowly zooms in.

Trivia: This logo uses the same animation as the ID used in AT&T's television commercials.

Technique: 2D animation, complied by Interbrand of New York, New York.

Audio: The current "Sonic" jingle from AT&T since 2010 (a 4-note harp sounder with a synth in the background). Composed by Made Music Studio of Burbank, California and New York, New York.

Availability: Seen on AT&T programming, such as Rogue. However, this logo is restricted to television airings, as online streamings feature the DirecTV Original Content logo instead.

3rd Logo (2017-2020)

Visuals: There is three close-up shots of detailed light blue rings revolving on a globe which features a series of clips from different shows, one after another, and with a different camera angle and different footage each shot. After that, the camera moves away from the rings, revealing that they are a shiny 3D rendition of the AT&T "Globe" in a black-dark blue gradient background. After the screen zooms out to a comfortable distance, the text "AT&T ORIGINALS" (set in a white italic font) fades in below the AT&T "Globe". Both the "Globe" and the text shine.

Technique: CGI.

Audio: A droning sounder with whooshes throughout.

Availability: Due to Audience Network's shutdown. Seen on AT&T programming from the time.

DirecTV Original Content
AT&T Originals
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