Pax TV

From the Audiovisual Identity Database, the motion graphics museum


Pax TV (often referred to as simply PAX) was founded in 1998 by Bud Paxson, and began broadcasting on August 31 that year. The network focused primarily on family-oriented entertainment programming, described by Paxson as an alternative to most other broadcasters at the time. Between September 1999 and November 2003, NBC owned a 32% stake in Pax's parent company Paxson Communications. Due to low viewership performances and an increasing lack of original programming however, Paxson decided to rebrand Pax TV as i: Independent Television on July 1, 2005.

1st Logo (August 31, 1998-2002)

Visuals: There is a "P", an "A", and an "X" flipping, either on a water background (with transparent letters), a cloud background, or on a USA flag background (with letters in the colors of the flag).

Variant: Sometimes, the slogan "A Friend of the Family" appears below the logo.

Technique: CGI and live action.

Audio: A proud theme, sometimes with an announcer saying "You're watching PAX TV. A friend of the family" or "You're watching PAX TV. Share it with someone you love."

2nd Logo (1999-2004)

Visuals: The PAX logo forms on a black background with red, white and blue lines and copies of the PAX logo and the slogan "share the wonder", which appears below the logo.

Technique: CGI.

Audio: Music with a announcer saying "PAX. Share the wonder."

3rd Logo (2001-2004)

Visuals: On a red or blue background with a large PAX logo, there are the words "FEEL THE SPIRIT". Then the screen zooms out to reveal the PAX logo. The logo and slogan rotate at an angle.

Technique: CGI.

Audio: A guitar and drum tune with an announcer saying "PAX. Feel the spirit".

4th Logo (2004-June 30, 2005)

Visuals: A transparent PAX logo appears on a glass wall with a orange or blue glow. "Oh what a night!", in the same color as the glow, appears below. The PAX logo rotates at an angle.

Technique: CGI.

Audio: Music with a announcer saying "PAX. Oh, what a night."

Pax TV
i: Independent Television
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