Maoyan Media

From the Audiovisual Identity Database, the motion graphics museum



Maoyan Media

1st Logo (February 8, 2016)

Visuals: On a white background, a simple graphic of a white, front facing cat with large eyes and vertical bar-shaped pupils is shown within a red circle. "猫眼电影" is placed next to the logo.

Technique: A still, digital graphic.

Audio: None.

Availability: The logo is seen on Mr. Nian.

2nd Logo (October 28, 2016)

Visuals: On a dimly lit dark red background, multiple red and white streaks fly in from the top right and curve away from the screen a few more times. They form the logo from before while releasing two red waves. After two red lights circle around the logo, the text from before revealed underneath through a windy transition. The cat winks afterwards, releasing a small red light spark.

Technique: CGI.

Audio: A soft, high pitched digital soundtrack.

Availability: The logo is seen on Mr. Donkey.

3rd Logo (August 11, 2017)

Visuals: Multiple glass reflections slide across a red gradient background with light particles floating around and blurred vertical light bars fading in and out and with the logo from before behind the glasses. The logo slightly tilts to a front view and slowly zooms in before all the glass screens slide away.

Technique: CGI.

Audio: A grand and elegant choral fanfare ending with a whoosh.

Availability: The logo is seen on Guilty Of Mind.

4th Logo (April 28, 2018-November 15, 2019)

Visuals: Three light waves travel on a black background with floating small, light particles and symbols. After they are merging, the sequence fades to black and changes to a smartphone made of small balls of light. An app icon containing the cat logo from before rises from the phone and gradually disintegrates into multiple light particles, which flow towards a forming movie theater made by the same objects. The screen pans over to the movie screen where a band is seen performing, quickly panning across two of them before it changes once more to four people leaping from an open book. The four quickly burst and the shot changes to the particles merging into the logo in a spiral animation, bursting to reveal the finished product. Afterwards, the background fades to black and the text from before fades in.

Variant: A shortened variant exists.

Technique: CGI.

Audio: An epic, orchestrated string and drum fanfare with a choral backing track.

Availability: The logo is seen on Us and Them, Song Of Youth, and Somewhere Winter.

5th Logo (January 25, 2020)

Visuals: Multiple stars of varying sizes and colors emerge in a black space background. The screen quickly pans over to display multiple other stars in space, now with a dark blue tint. Several of these stars form the cat from before wearing red and blue shaded glasses operating a film projector. The screen quickly pans over and zoom out to display more stars forming the logo from before, crossfading into its print form. Afterwards, the cat blinks.

Technique: CGI.

Audio: Beginning with stars shining, a rising piano and orchestrated string fanfare plays.

Availability: The logo is seen on Lost In Russia.

Maoyan Pictures=

1st Logo (December 30, 2023)

Visuals: The logo has the same animation sequence as the previous logo except the logo is now within a white squircle and the text reads "猫眼电影演出".

Technique: CGI.

Audio: The same fanfare from the previous logo plays.

Availability: The logo is seen on Johnny Keep Walking.

2nd Logo (April 4, 2024)

Visuals: The sequence begins at a movie theater with a white screen. The seats spin around to face the screen while the screen lowers. As the screen zooms out, it is shown that the theater, now lit up, is within a boxed room and next to a pink museum exhibit, a blue tinted rave room, a red curtained stage, and a brown tinted orchestral room with instruments. Then, a rotating steel brown square tunnel is shown closing in on the shot and morphing into the white squircle from before while a red circle and the cat's head emerges within it. Character by character, the company name appears below the logo on a black background.

Technique: CGI.

Audio: A high pitched, elegant orchestrated string and piano fanfare with whooshing and a ding note at the end.

Availability: The logo is seen on Super Villain.

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