FilmDistrict

Background

FilmDistrict was an American multi-thread production and film distribution company founded in September 2010 by Graham King and GK Films. The company also released theatrical films through Sony Pictures Entertainment and GK Films. Unfortunately for them, the company was torpedoed by the failures of Pompeii and the 2013 remake of Oldboy. In October 2013, it ceased to be a distributor, and in Februrary 2014, FilmDistrict was folded into Focus Features.

1st Logo (September 1, 2010-April 1, 2011)

Logo: Against an orange dark sky with rolling clouds, we see the word "FILMDISTRICT" in Chisel Wide on a slanted black square. The logo zooms in slowly.

Variant: On the trailer for Insidious, the logo is tinted red.

Technique: The word zooming in and clouds moving.

Music/Sounds: The opening theme of the trailer.

Availability: Only seen on the trailers for Insidious and Soul Surfer. Never officially used on any film.

2nd Logo (April 1, 2011-February 21, 2014)

Logo: We start in an empty hall and move through the window. There we see a huge city with skyscrapers and several film scenes, sometimes varying, on their walls passing by. The camera flies down to the street full of cars and move along the ground to reveal a lighted square, and above the square fading in is a black square and a "window" of the interior of a majestic cathedral, with the word "FILMDISTRICT" at the bottom of the "window". During the logo's last seconds, the camera slowly pans up showing the cathedral "window" move seamlessly along with the rest of the scene.

Variant: On later films from the company, one of the movie scenes depicting of a girl, was replaced with a picture of a film projector.

Technique: The scenes, the camera moving, and the logo fading in, all in CGI.

Music/Sounds: A majestic but calm fanfare played by orchestral brass instruments and strings.

Availability: Uncommon. Seen on Insidious, Don't Be Afraid of the Dark, Drive, The Rum Diary, and Pompeii (FilmDistrict's last film).