Colombiana de Television

From the Audiovisual Identity Database, the motion graphics museum


Background

Colombiana de Televisión (affectionately referred to by Colombians as Coltevisión) is a Colombian programadora for Canal Uno and Caracol Televisión and is one of the few Canal Uno programadoras remaining. It was founded by Francisco de Zubiría Gómez on June 16, 1972.



1st Logo (1972-1979)


Visuals: On a black background, there is a pinkish circle made of five rings (each one becoming bigger in thickness) sliced in four pieces with a circular cut in the center. Below this shape has "Colombiana de televisión" in yellow and in Bauhaus 93. Below that is more text in yellow and the cursive logo for Chespirito in a transparent tube.

Technique: A still graphic drawn with cels.

Audio: The opening theme of the show.

Availability: This appeared on a broadcast of Chespirito.

2nd Logo (1979-1990)



Visuals: On a black background, a thick cyan fluorescent ring cut in four pieces zooms out and settles near the top. After it settles, a thinner ring cut in four zooms out and settles outside the thick ring. Followed by a thinner ring and then an even thinner ring. When the entire logo settles, a white line wipes in below. The words "Colombiana de televisión" rotate into view in a yellow outlined version of the Bauhaus 93 font.

Technique: Scanimation.

Audio: A descending UFO sound followed by a four note analog/Moog-like synth tune. Sometimes the logo is interrupted by an announcer before cutting to another logo. The logo produces an intense ringing sound (similar to the sounds that one with tinnitus would hear), and the quality is very poor.

Legacy: A notorious logo among the logo community for its loud audio. However, it was popular in its origin country, resulting in the fanfare to be in use for future logos, though turned down to not be as loud.

3rd Logo (1990-2010)

Note: The logo in the second video begins at 0:29.

Visuals: A transparent teal-white beam falls in between a series of rings arranged like stadium seats. The camera rotates 360 degrees around the seats which are colored yellow, blue and red (the Colombian national colors). The camera stops between an opening of two sections. We enter the giant ring as the teal-white beam sinks into the ground. The seats fall onto alignment. The pieces turn and form the design of the 1st logo. The logo flies off of the base. From the middle of the logo is the word "Colombiana" written in the same font as the 1st logo. The words "de televisión" flies from the top of the screen and lands below Colombiana. The base shrinks to become a white bar which settles between the company name.

Technique: CGI.

Audio: Same as the 2nd logo, only a bit quieter.

Audio Variant: Sometimes, we also hear an announcer that says something in Spanish, including the company name.

4th Logo (2010-2013)

Visuals: On a black background with many computerized circle edges, the text "Una producción de:" ("A production of:") fades in, then a flash appears appears and we see the rings from the previous logo, but in the same thickness, spinning around. Then, while it stops, this time, the text:

Colombiana
de televisión S.A.

fades in with a more modified version of Bauhaus 93 like the previous logos, comes under the rings, while it came from the right.

Technique: CGI.

Audio: A shortened version of the familiar theme: after the UFO sound, it fades to the last synth note. A whoosh is also heard when the rings are spinning around.

5th Logo (2013-)

Visuals: As a blue spotlight background focuses in a logo consisting of an improved version of the rings of the previous 2 logos and the words "Colombiana de Televisión" in two lines spin in, written in another font. The logo keeps on slowly spinning as a shine passes through it.

Technique: CGI.

Audio: A low-pitched version of the shortened theme from before.

Availability: Seen on productions by the company.

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