Betty

From the Audiovisual Identity Database, the motion graphics museum


Background

Betty (also known as Betty TV) is a television production company that produces documentaries and reality TV shows relating to lifestyle such as sex and disorders.

1st Logo (August 6, 2002-January 26, 2016)


Visuals: Inside a pink box, a path set to a lighter shade of said colour draws a blocky "b" in which its hole is coloured magenta afterwards. Underneath is the text "betty"

Variants:

  • Sometimes, the logo is textless with no company name.
  • Other times, only its copyright notice is seen underneath.
  • Sometimes, the "b" shows a variety of objects depending on the programme.
    • On Teen Kicks: The Joy of Teen Sex, there are pink pebbles on a white surface.
    • On Fame and the Family, two light bulbs are shown with a green hue. The logo is also coloured green.
    • My Breasts Are Too Big has the "b" filled with a kiss mark.
    • The Cutting Edge documentary "It'll Never Last" has a pink apartment building.
    • On Beauty & The Beast: The Ugly Face of Prejudice, a female eye is shown with the logo in brown.
  • On some programmes, the company's website is seen underneath the logo.
  • On Obsessive Compulsive Cleaners, the logo inverted its colours with the "b" in magenta and its hole pink.
  • Starting in 2014, the "b" is gold, its hole is black, and the box background is white.

Technique: 2D animation.

Audio: The ending theme of the programme.

Availability: The company has put out many reality TV shows with some such as Country House Rescue and My Dream Farm seeing availability on home media and VOD platforms such as Amazon Prime. The logo made its debut on Teen Kicks: The Joy of Teen Sex and was seen on several documentaries such as the Cutting Edge documentary "It'll Never Last" and one episode of The Dark Side of Porn titled "Diary of a Porn Virgin". It last appeared on season 1 of Tricks of the Restaurant Trade.

2nd Logo (May 13, 2016-)


Visuals: There is a white cube with red edges with each side containing the word "betty" within the blocky "b"'s hole. The block is seen jumping twice and then rotating to the right after each bounce.

Bylines: Starting in 2017, when All3Media brought Betty, the byline is added below the logo.

  • 2017-2021: "anall3mediacompany".
  • 2021-: "An All3Media Company" with a verticle line between the new All3Media logo and the stacked text.

Variants:

  • On Rob Warner's Wild Rides, the logo is textless.
  • It sometimes shares the screen with other logos.

Technique: CGI.

Audio: The ending theme of the programme.

Availability: It debuted on Obsessive Compulsive County House Cleaners and was later seen on the remaining seasons of Tricks of the Restaurant Trade, some programmes starring Bear Grylls such as Bears Mission with..., and Rob Warner's Wild Rides.

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