Nacional Cinematografica

From the Audiovisual Identity Database, the motion graphics museum


Nacional Cinematografica was a Mexican film company founded in the late 1950s by Mario A. Zacarias.

1st Logo (December 28, 1967)

Visuals: The logo starts with a black background. The background transitions via iris effect to a statue of a leopard with a ring at the top placed on a pedestal, with a spotlight shining on the statue. The white text "NACIONAL CINEMATOGRAFICA S.A." wipes in below the statue, along with the word "Presenta" wiping in below the company name. The black screen reappears via said iris effect.

Technique: Cel animation.

Audio: A stock majestic orchestral theme also used in some of Producciones Zacarías S.A.'s logos.

Availability: The logo was seen in El Camino de los Espantos.

2nd Logo (January 30, 1969-May 7, 1970)

Visuals: The logo starts with white and gold clouds covering the scenery. The stacked text "NACIONAL CINEMATOGRÁFICA S.A.", located at the top left corner, and "MARIO A. ZACARÍAS presenta", located at the bottom right corner, are seen. The clouds dissipate to reveal the statue from the previous logo facing to the left side, taking place over a black background. Eventually, the statue is revealed to be sitting underwater.

Technique: Reversed live action.

Audio: Some whoosh-like noises and a repetitive marimba ditty.

Audio Variant: A brass fanfare was heard in the earliest appearance of the logo.

Availability: The logo was seen in the latest films of the company, which includes El matrimonio es como el demonio, Las fieras, El mundo de los aviones, El despertar del Lobo, and Click, fotógrafo de modelos.

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