Producciones Zacarías S.A.

From the Audiovisual Identity Database, the motion graphics museum


Producciones Zacarías was a film company founded by Miguel Zacarías.

1st Logo (May 10, 1933)

Visuals: On a black background, there is a metallic emblem with the middle of the emblem containing a male soldier riding on a horse, with a child riding on a younger horse. Underneath the emblem, there is a stylized ribbon comprising "M. ZACARIAS" in a metallic texture and "Presenta a" displayed below the ribbon.

Technique: None.

Audio: The film's opening theme (Juventino Rosas' Over the Waves).

Availability: Only seen on Sobre Olas.

2nd Logo (May 13, 1949-October 1, 1953)

Visuals: There is the following text on a dark background:


which in Spanish means "The mark of the great Spanish Language films". After that is some searchlight pointing over a large 3D zooming "Z". Above it we see "PRODUCCIONES" and "ACARIAS" on the right side of the "Z" (the name of the company, Zacarías). Below the Z we see "MEXICO". The searchlight continues to point over the logo.


  • Starting with El enamorado, "Presenta" fades in the bottom-left corner of the logo.
    • On La Loca, the text now reads "Presenta a" and is written in a cursive style.
  • Sometimes, the text on a dark background segment doesn't show up.

Technique: Cel animation.

Audio: A dramatic orchestral fanfare.

Audio Variants:

  • Its earliest appearance uses the opening theme of the film.
  • On La Loca, a different orchestral fanfare is used.
  • Yet another different orchestral fanfare is heard in Ansiedad.

Availability: Can be seen in some films during the timespan, which includes El dolor de los hijos , La marquesa del barrio, Necesito Dinero, El enamorado, La Loca, La alegre casada, Salón de baile, Ansiedad, and Ahí viene Martín Corona.

3rd Logo (January 21, 1954-November 9, 1967)

Visuals: There is a street, possibly from Mexico DF, and suddenly we see a 3D "MEXICO" facing the southeast direction appearing on the bottom-right. Then, the tower from the previous logo zooms in. "Presenta:" wipes in the bottom right of "MEXICO" afterwards.


  • Sometimes, the word "Presenta" doesn't appear.
  • On Angelitos del trapecio, "Presenta" appears to be in a brush font.
  • Starting with Los desenfrenados, "Presenta" is seen in a cursive format.
  • On some films like Fuerte, audaz y valiente and Escuela para solteras, the tower choppily zooms in.

Technique: Live-action and cel animation.

Audio: A stock majestic orchestral theme.

Audio Variants:

  • On its earliest appearance, it uses a more triumphant brass fanfare.
  • The last time the previous logo's fanfare was used was on Escuela de música.
  • On Los tigres del desierto, a marching band-like fanfare is heard.
  • Sometimes, the opening theme of the film is used.
  • Starting in 1965, an updated triumphant orchestral fanfare is used.


  • Can be seen on most of Zacarías' B&W films during the timespan like Fuerte, audaz y valiente, Cuidado con el amor, Escuela de música or La batalla de los pasteles.
  • It was first seen on La Infame as part of the opening credits.

4th Logo (October 23, 1958-May 14, 1970)

Visuals: Superimposed against a colored background or the opening scene of the film, there is a circle containing a cursive "Z" with the insides of the circle containing the text "PELICULAS DE ALTA CALIDAD" Around it are 2 sets of texts, respectively "Producciones" on the left, and "Zacarías" on the right, both of which are in a cursive font, along with "MEXICO" sitting underneath.


  • For the colored variants, The background, the color of the emblem along with the text differs depending on the film:
    • On La odalisca No. 13, it takes place on a black background, the logo is red, and the text is white.
    • On Juan Colorado, the logo takes place on a lime background with the logo and text in yellow.
    • On El gran espectáculo, it takes place on a teal background, the logo is outlined white, and the text is white.
    • On Los dos rivales, it takes place on a teal background with the logo and text respectively in different shades of pink.
    • On La Hermana Trinquete, it takes place on a black background with the logo and text in yellow.
  • For the in-credit variants, similar to the previous logo, the color of the emblem along with the text differs depending on the film:
    • On Dos locos en escena, the logo along with the text is white.
    • On Juana Gallo, the text in white is first displayed before the company's logo suddenly appears in front of the viewer and zooms in towards the text.
    • On Buenos días, Acapulco, the logo is cerulean blue and the text is white. Unlike the previous variants, the entire logo simply wipes in from left to right.

Technique: Mainly cel animation.

Audio: Same as the previous logo.

Audio Variants:

  • The opening theme is also used in various films.
  • On Los dos rivales, the updated fanfare heard in the previous logo is heard.

Availability: Used in tandem with the 2nd logo. Seen on La odalisca No. 13, El gran espectáculo, Dos locos en escena, Juana Gallo, Buenos días, Acapulco, Los dos rivales, and Capulina corazón de leon.

5th Logo (1983)

Visuals: Superimposed against the opening scene of the film, the camera zooms out and focuses on the new logo, which is the same cursive "Z" from before but in a white outline inside of a white ring and in an gold circle. The company's name in the same format is displayed on top, and "presenta a" in Arial is seen on the bottom.

Technique: Live-action.

Audio: The film's opening theme.

Availability: Only seen on 96 Horas de Amor.

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