Freeform Originals

From the Audiovisual Identity Database, the motion graphics museum

Revision as of 03:53, 7 October 2023 by Camenati (talk | contribs) (Text replacement - "Music/Sounds" to "Audio")


Background

In October 2015, it was announced that ABC Family would be renamed Freeform, which took place on January 12, 2016. This debunked earlier rumors that the network was in a contract that forced the term "Family" into its name no matter what they did and what they broadcast.



1st Logo (January 12, 2016-January 18, 2018)

Logo: We see waves similar from the 2016 Freeform On Demand logo, but we see:

THIS HAS BEEN A
FREEFORM
ORIGINAL

Technique: None.

Audio: None or the closing theme.

Availability: Seen on all Freeform originals from the time, such as earlier episodes of Shadowhunters.

2nd Logo (January 18, 2018-2023)

Logo: We see a blue circle with "ff" in bold. Underneath is the text "FREEFORM original".

Variants:

  • Sometimes, "original" is replaced by "STUDIOS" in white.
  • A superimposed version of the logo exists, where "original" is white and in all caps.

Technique: None.

Audio: None or the closing theme.

Availability: Usually appears as an in-credit logo on Freeform original shows since 2018.

3rd Logo (January 30, 2023-)

Logo: On a blue background, we see the new Freeform logo. Underneath it is two weird-looking magenta rectangles connected to each other that has "ORIGINAL SERIES" in them respectively.

Technique: None.

Audio: None or the closing theme.

Availability: Debuted on The Watchful Eye. Like the last logo, it appears as an in-credit logo on Freeform original shows.

ABC Family Originals
Freeform Originals
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