Beam Entertainment

From the Audiovisual Identity Database, the motion graphics museum


Background

Beam Entertainment was formed in 1993 to distribute home video products. Happinet Corporation took over in 1999 and renamed to Happinet Pictures in 2002.

1st Logo (1995-1998)


Visuals: On a black background, there is the big letter "B" sliding in, while the gold text "BEAM" sliding in at the same time. The pattern repeat with the letter "E", along with the word "ENTER'", and the pattern repeats again with the letter "S", along with the word ""SUPER"" and finally, the letter "T", along with the word "THEATER". The logo then zooms out, and the initials turn red as a white gradient box with a camera on it over a filmstrip fades in on a teal gradient background.

Technique: CGI.

Audio: A droning theme, along with some chimes at the end.

Availability: Seen on early Beam Entertainment releases. [Examples?]

2nd Logo (1998-January 25, 2003)


Visuals: On a moving space background, a light moves from the top right, followed by the moving letters of "BEAM ENTERTAINMENT" that slides and turns red and a light draws in to form the Beam insignia, which consists of a white box that fills in with the abstract letter "M, along with two horizontally shown letters "B" and "M", and the background turns black, while the light disappears

Technique: 2D computer animation

Audio: A whoosh sound, along with a chime when the text appears.

Availability: Seen on later Beam Entertainment releases. [Examples?]

Beam Entertainment
Happinet Pictures
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