V. V. Creations

From the Audiovisual Identity Database, the motion graphics museum




Background

V. V. Creations (வி.வி.எஸ் கிரியேஷன்ஸ்) is a Tamil film production company owned by director S. A. Chandrasekhar and his wife Shoba Chandrasekhar, founded in 1984. It is named after their two children, Vijay and Vidhya, the latter of whom passed away at the age of 2.

1st Logo (February 22, 1985)

Visuals: There is a live action scene of an amusement park, with Vidhya and Vijay, and the camera zooms on them. Then, the scene freezes and the name of the company and "Presents" in Tamil, in yellow, appear.

Trivia: This is the only surviving footage of the founder's daughter.

Technique: Live action.

Audio: A melody made with a faint piano, a xylophone and a sitar.

Availability: Seen only on Puthu Yugam.

2nd Logo (September 27, 1985-October 21, 1987)

Visuals: A portrait of Vidhya with a red dot on her head (Bindi, usually applied on married woman, as a blessing, and it was also used to make girls more beautiful) and white garlands on her right. Around the portrait is decorations of red, yellow, and green lights/beads with around four rows of white garlands, and below them is a stack of the same flower. Sitting next to all of them are two white candles sitting next to the portrait and red garlands appears. Vijay prays, throws pedals of garlands, and hesitatingly prays again. The screen zooms in to the portrait, then "V.V.CREATIONS" fades in.

Trivia: The boy praying to his sister is Vijay, the son of Shoba. Vijay would later become the actor, starring in the 1984 film Vetri. This is also the last logo to feature the child (at the time this logo was made) actor/son of Shoba and Vidhya.

Technique: Live action and fading effects.

Audio: A playful sitar music.

Availability: Films that contain this logo include Neethiyin Marupakkam and Vasantha Raagam.

3rd Logo (April 23, 1987-February 14, 1991, June 25, 1999)

Visuals: The camera slowly flies though many candle and a house of a woman with a baby on her arm on a metal ground and a blue shine, then stops after three seconds pass.

Trivia: The woman is the Virgin Mary with Jesus in her arms.

Technique: Live action.

Audio: A sorrow four bell theme based on Christian music.

Availability: Rajanadai, Nenjinile, Neethikku Thandanai and Nanbargal contain this logo.

4th Logo (January 15, 2006-September 19, 2008)

Visuals: There is the same Virgin as before, now golden and is standing on a golden cloud (think of it as Heaven). It zooms out from our view, revealing that we started at a closeup of the Virgin. As the logo turns, the golden shine cracks behind, shining more clouds and eventually the company name flashes by. First, the English name flashes in, shining elsewhere, then the Tamil translations, not the same as the second logo (as the VV was left in English), pops up.

Technique: CGI.

Audio: 2 church bells, then a Christian-like choir with violins, drums, and a bass. No sitar is heard this time.

Availability: Seen on two films; Aathi and Pandhaya.

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