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Original, seen on Gyurkovicsarna
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Connected S variant
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The connected S variant + sepia tone
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Found on a February 8th, 1926 newsreel.
Visuals: On a black background is the SF logo (a circle with two fancy, serif, letters).
Variants:
Technique: A still image.
Audio: None.
Availability:
Visuals: On a live-action background depicting Stockholm at sunset is the SF logo flipping from left to right. Then the whole set fades out.
Variants:
Technique: Practical effects.
Audio: None, or the opening/closing theme of the movie.
Audio Variant: A shortened version of the SF Journalen theme is used in journal films.
Availability:
Visuals: Same as the previous logo, but the background is black, the circle is thinner, and the letter "S" is slanted a little.
Variants:
Technique: A still drawing.
Audio: None.
Availability: It has been spotted in two films so far, these being De Blinda and Stockholmsutställningen 1930.
Visuals: On a black background, the two-ringed variant of the SF logo is seen, accompanied with the text "LJUD OCH TALFILM" in white, curved around the SF emblem. On the bottom, there is the Tobis Sound System logo.
Technique: A still image.
Audio: None or the theme of the movie.
Availability:
Visuals: There is a modified SF logo (with a clearer font and a smaller ring on the inside) in front of a black background. Basically, it's a remake of the 2nd logo.
Variant:
Technique: Cel-animation.
Audio: The opening theme of the movie or silence.
Availability: It has been a plaster victim. Can be found on Persona, Wild Strawberries, and The Silence. It also appears in the opening titles of Den Första Lingiaden. It has been found at the end of Johan Ekberg - Ett Reportage Om Ålderdomens Bekymmer och Glädjeämnen. It was last seen on Like It Never Was Before or One And A Million, as well as the trailer to Jakten på Nyresteinen on the Finnish VHS of Pippi i Söderhavet.
Visuals: On a white background, the SF logo with two rings in red is seen.
Variants:
Technique: A still image.
Audio: The ending theme of the film or none.
Availability: It has been spotted on Sofiaflickor I Grekland and Innan Vi Vill Ha Barn. The CinemaScope/AGAScope version was found on Staden vid Vatten.
Visuals: On a black background, a red laser quickly moves upward and briefly twinkles, bringing forth multiple lasers pulled upward to the top (like a curtain) which brings forth a background of diamonds, which sometimes change color, but are mostly white. A circle (with another circle in it) flips towards the viewer and inside the second circle is a masked jester that dances before the circle fully flips in and removes his clown mask to reveal several comedy and drama masks. When the last mask is removed, he reveals his face and turns around as the circle flips again and turns around showing the same jester, albeit facing his back at us and juggling the masks while moving his legs in odd places and the diamonds gain various smiles. The circle flips around once again and reveals the Svensk Filmindustri logo in yellow.
Technique: Cel-animation.
Audio: A circus re-orchestration of the company's newsreels theme, which can be heard as far back as the early 1930's as seen here in an example from 1932.
Availability:
Visuals: On a black background is the SF logo in white, but this time, the letters are not in a ring, as they are in a pillowy shape. The word "presenterar" is seen next to the logo.
Variants:
Technique: A still graphic.
Audio: None.
Availability: Only been spotted on The Emigrants, where in American prints is preceded by the Warner Bros. Pictures logo from the time, and Nej.
Visuals: On a black background, a blue laser slowly travels upward from the bottom-center of the screen in a straight line up to the top. Multiple blue lines start appearing, with some coming from the left of the laser and some coming from the right, which eventually reveal a red circle with another inside it that has the SF logo inside the second circle. The circle is shining, but stops when the red text "SVENSK FILMINDUSTRI" appears below.
Trivia: In the comments section of SF Studios Danmark's upload of the logo to YouTube, someone named Mats Kullander claims that he worked on the logo. He says the blue lines are supposed to represent curtains, similar to the 7th logo.
Variants:
Technique: Backlit animation.
Audio: A reworked version of the classic SF newsreel theme, composed by Peter Wiberg. A synthesized "wah" sound rising up slowly in pitch and a 6-note trumpet tune and a synthesized drumbeat, followed by some synthesized ding notes and another trumpet, and a longer horn tune with 4 timpani beats.
Availability: This can be seen on VHS tapes, DVDs and films the company produced. The 75th anniversary variant was found on a 1994 VHS of The Good Son.
Visuals: On a black background, a blue light glows from the bottom and reveals a "SF" logo that rises up, surrounded by two rotating circles and eventually settles into place as the blue glow appears right behind, and "SVENSK FILMINDUSTRI" in red fades in.
Variants:
Technique: CGI.
Audio: A shortened and remastered newsreel theme with a majestic brass/drum tune.
Audio Variant: In some cases, it uses an abridged version of the theme from the previous logo.
Availability: Actively plasters old logos on current re-releases. Appears on films that SF distributed in Sweden, including the Irish film Song of the Sea (2016).
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Svensk Filmindustri |
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