Svensk Filmindustri

From the Audiovisual Identity Database, the motion graphics museum




1st Logo (September 20, 1920-1927)

Visuals: On a black background is the SF logo (a circle with two fancy, serif, letters).

Variants:

  • Sometimes, the "S" might be connected to the circle.
  • The logo has been spotted in sepia tone.
  • Sometimes, the film straight cuts to the logo. In other cases, it fades in.

Technique: A still image.

Audio: None.

Availability:

  • It has been found in Gyurkovicsarna, Uppsala Studentkårs Bal I universitetets Aula Anno Mundi 1927, Sollefteå och Ljusdal and Umeå / Östersund med Frösön.
  • It can be spotted on weekly newsreels. The 8.2.1926 newsreel is an example of this.

2nd Logo (January 1, 1921-1964)

Visuals: On a live-action background depicting Stockholm at sunset is the SF logo flipping from left to right. Then the whole set fades out.

Variants:

  • Sometimes, the background is black.
  • Sometimes, the logo is half-superimposed in a background, then the background fades to black.
  • Usually, the logo is superimposed over a background.
  • An in-progress variant has been spotted on a few films.
  • Sometimes, the SF logo is transparent. These affect both superimposed and black background variants.
  • A variant exists where the background is blue and the logo is red. This variant has a slightly different S.
  • An orange SF variant exists.
  • A variant with a small SF logo and a black background exists.
  • Sometimes, the black background variant cuts instead of fading in.
  • The logo's length can vary.

Technique: Practical effects.

Audio: None, or the opening/closing theme of the movie.

Audio Variant: A shortened version of the SF Journalen theme is used in journal films.

Availability:

  • This logo has been spotted on many films from the time, one example is The Phantom Carriage (1921).
  • The black background variant has been spotted on several films, one being Husmors Filmer 1953.
  • The fully superimposed variant can be found on Snöstorm över Stockholm and a few other films.
  • The rare variant with blue background and red logo can be found on Stad Vid Färdeväg.
  • The orange SF variant can be seen on Paris D-Moll.
  • The small SF logo variant has been spotted on Souvenirs From Sweden.
  • A variant with music was spotted on Landstormens Lilla Lotta.
  • A slower version was found on Vår Randade Väg.
  • This logo was seen on week newsreels, one release being the 14.4.1936 newsreel.

3rd Logo (May 17, 1930-1932)

Visuals: Same as the previous logo, but the background is black, the circle is thinner, and the letter "S" is slanted a little.

Variants:

  • Sometimes, the logo's drawing is different, resulting in sharper edges of the letters and a slightly thicker circle.
  • On some films, it is zoomed out.

Technique: A still drawing.

Audio: None.

Availability: It has been spotted in two films so far, these being De Blinda and Stockholmsutställningen 1930.

4th Logo (May 17, 1930-1932)

Visuals: On a black background, the two-ringed variant of the SF logo is seen, accompanied with the text

LJUD OCH TALFILM

all in white, curved around the SF emblem. On the bottom, there is the Tobis Sound System logo.

Technique: A still image.

Audio: None or the theme of the movie.

Availability:

  • It has been seen at the end of Tango.
  • The logo is usually seen at the start of films. One film that uses this is Stockholmsutställningen 1930.
  • This can be spotted on the 25.8.1930 and 8.12.1930 week newsreels.

5th Logo (December 10, 1939-December 8, 2000)

Visuals: There is a modified SF logo (with a clearer font and a smaller ring on the inside) in front of a black background. Basically, it's a remake of the 2nd logo.

Variant:

  • A fully superimposed variant exists.
  • The color of the logo may vary between films.

Technique: Cel-animation.

Audio: The opening theme of the movie or silence.

Availability: It has been a plaster victim. Can be found on Persona, Wild Strawberries, and The Silence. It also appears in the opening titles of Den Första Lingiaden. It has been found at the end of Johan Ekberg - Ett Reportage Om Ålderdomens Bekymmer och Glädjeämnen. It was last seen on Like It Never Was Before or One And A Million, as well as the trailer to Jakten på Nyresteinen on the Finnish VHS of Pippi i Söderhavet.

6th Logo (1955-1970)

Visuals: On a white background, the SF logo with two rings in red is seen.

Variants:

  • An one-ringed black background variant exists.
  • Sometimes, the text "En (filmtype) från SVENSK FILMINDUSTRI" appears, along with the one-ringed version on the bottom. This version has been spotted in the CinemaScope/AGAScope prints.

Technique: A still image.

Audio: The ending theme of the film or none.

Availability: It has been spotted on Sofiaflickor I Grekland and Innan Vi Vill Ha Barn. The CinemaScope/AGAScope version was found on Staden vid Vatten.

7th Logo (1966-1986)

Visuals: On a black background, a red laser quickly moves upward and briefly twinkles, bringing forth multiple lasers pulled upward to the top (like a curtain) which brings forth a background of diamonds, which sometimes change color, but are mostly white. A circle (with another circle in it) flips towards the viewer and inside the second circle is a masked jester that dances before the circle fully flips in and removes his clown mask to reveal several comedy and drama masks. When the last mask is removed, he reveals his face and turns around as the circle flips again and turns around showing the same jester, albeit facing his back at us and juggling the masks while moving his legs in odd places and the diamonds gain various smiles. The circle flips around once again and reveals the Svensk Filmindustri logo in yellow.

Technique: Cel-animation.

Audio: A circus re-orchestration of the company's newsreels theme, which can be heard as far back as the early 1930's as seen here in an example from 1932.

Availability:

  • It could appear on TV repeats of films distributed by the company when that logo was used on TV networks in Scandinavia (or at least Sweden).
  • It could also appear on Svensk Filmindustri's VHS tapes and on films from the time the logo was used.
  • This has been spotted on Pippi On the Run and Tjorven och Skrållan.

8th Logo (May 8, 1969-1971)

Visuals: On a black background is the SF logo in white, but this time, the letters are not in a ring, as they are in a pillowy shape. The word "presenterar" is seen next to the logo.

Variants:

  • An in-credit variant was spotted, where the SF is in a square-shaped plate.
  • Depending on where The Emigrants was released, the language is different.

Technique: A still graphic.

Audio: None.

Availability: Only been spotted on The Emigrants, where in American prints is preceded by the Warner Bros. Pictures logo from the time, and Nej.

9th Logo (1984-2000)

Visuals: On a black background, a blue laser slowly travels upward from the bottom-center of the screen in a straight line up to the top. Multiple blue lines start appearing, with some coming from the left of the laser and some coming from the right, which eventually reveal a red circle with another inside it that has the SF logo inside the second circle. The circle is shining, but stops when "SVENSK FILMINDUSTRI" appears below.

Trivia: In the comments section of SF Studios Danmark's upload of the logo to YouTube, someone named Mats Kullander claims that he worked on the logo. He says the blue lines are supposed to represent curtains, similar to the 7th logo.

Variants:

  • In 1994, the company celebrated their 75th anniversary by surrounding the logo with a blue ring with the company name and the years of service.
  • Danish releases have the logo altered to have the ring contain a smaller, interconnected "DF", and the text changed to "DANSK FILMINDUSTRI A/S præsenterer". The line down the middle is also gone, possibly to incorporate the new "DF" animation.
  • A variant with "TELEVISION" below the logo exists.

Technique: Backlit animation.

Audio: A reworked version of the classic SF newsreel theme, composed by Peter Wiberg. A synthesized "wah" sound rising up slowly in pitch and a 6-note trumpet tune and a synthesized drumbeat, followed by some synthesized ding notes and another trumpet, and a longer horn tune with 4 timpani beats.

Availability: This can be seen on VHS tapes, DVDs and films the company produced. The 75th anniversary variant was found on a 1994 VHS of The Good Son.

10th Logo (1999-2016)

Visuals: On a black background, a blue light glows from the bottom and reveals a "SF" logo that rises up, surrounded by two rotating circles and eventually settles into place as the blue glow appears right behind, and "SVENSK FILMINDUSTRI" fades in.

Variants:

  • There's a brand called SF Norge that distributes theatrical movies in Norway, Finland and Denmark. It uses the same animation with the corresponding name below.
  • Another variant has only "SF FILM" below. This was also used on Danish releases.
  • For Blu-Rays, DVDs and later movies, the animation was completely enhanced.
  • A black and white version exists on reprints of older films.

Technique: CGI.

Audio: A shortened and remastered newsreel theme with a majestic brass/drum tune.

Audio Variant: In some cases, it uses an abridged version of the theme from the previous logo.

Availability: Actively plasters old logos on current re-releases. Appears on films that SF distributed in Sweden, including the Irish film Song of the Sea (2016).

Svensk Filmindustri
SF Studios
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