Sree Raam Films International

From the Audiovisual Identity Database, the motion graphics museum



Background

Sree Raam Films International is a film and production company formed in Chennai, India in 1992 by Arjun Sarja.



1st Logo (April 19, 1992-August 24, 2001)


Visuals: On a black background, a white star flies to the middle of the screen and then begins drawing Lord Hanuman (the ardent devotee of Lord Rama) in white. The drawing of Hanuman then proceeds to rip his chest apart, making it bleed. A blue ring then zooms out and stops at the center, as Lord Rama, and Sita fade in Hanuman's ripped chest. A yellow ring then forms behind Hanuman's head, as the company's name in a blue, 3D font, circle around the outer side of the blue ring. The drawing of Hanuman then turns into a colored drawing of the same image, as the blue ring, and the text disappears. The image of Hanuman then zooms in.

Variants:

  • In Thutha Mutta, the background is green.
  • The logo can be stretched, cropped, off-center. The reason for this was because the logo was originally produced in a 4:3 open-matte, but the films the company produced were originally recorded on an anarmophic film.

Trivia: The actual concept of the logo is interesting. In the later parts of the Ramayana, Hanuman is gifted a necklace made of diamonds after Lord Rama returns after winning over Lanka Naresh Ravana. Hanuman examined the diamonds of the necklace, pulled them apart, and threw them away. He did it because he could not find Rama in any one of the diamonds. When asked if Lord Rama was inside of him, he ripped apart his chest, revealing his heart, as on-lookers saw the image of both Lord Rama, and Sita on his heart.

Technique: Cel animation.

Audio: A jingle consisting of a repeating four-note synth theme that starts during the drawing and continues throughout. Two piano flourishes play after the drawing finishes, a male voice begins chanting once he rips open his chest, and a repeating bass riff starts playing once the yellow ring forms.

Availability: Seen on Sevagan, Pratap, Thutta Mutta and Vedham.

2nd Logo (February 17, 2006-September 3, 2009)



Visuals: The logo starts with a black background with constant light flashing along with multiple red lights and "R A A M" flashing in a sporadic manner, leading to "S R E E---R A A M" appearing in white flashing. We then rapidly come across a wormhole consisting of multiple red, sci-fi-like hexagon objects and the same "S R E E R A A M" in the form of a cross on the screen. During this, various icons of Hindu deities appear, with Shiva and Hanuman being the most prominent. We eventually exit the wormhole, and we then first see a red flare enclosed within a yellow wisp spiraling around it, representing the crown of Hanuman. Multiple other yellow wisps fly around the screen, most of which form a stylized head of Hanuman, and one forming "S R E E---R A A M" left to right. A flash occurs, causing "Films International" to appear underneath. Said text then shines.

Variant: Some films including Thavam would have "Films Private Limited" below.

Technique: CGI.

Audio: A dramatic, rhythmical Indian tune, with tablas and a sitar. Then, there is a deep voice says "Raam...".

Availability: Found on three movies: Madrasi, Thavam, and a Kannada-language film Vayuputra.

3rd Logo (November 7, 2014)


Visuals: The first element shown is a silhouette of the same stylized Hanuman's head zooming against a heavily cloudy and stormy background. The head is then illuminated as flashes of lightning start to appear. As it continues to zoom, the company's name in Tamil fades in underneath, and said text fades away as it stops, where "SREE RAAM" in a metallic font fades in underneath the head and slowly compresses itself. "FILMS INTERNATIONAL" in white then fades in underneath.

Technique: CGI.

Audio: There is a horn along with the sounds of thunder at the start. It then transitions to a traditional, catchy Indian tune with cymbals at the start and finish.

Availability: So far appeared on Jaihind 2.

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