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Producciones Matouk S.A.
From the Audiovisual Identity Database, the motion graphics museum
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Compiled by
Cattotld and Electra
Cattotld and Electra
Background
Producciones Matouk, S.A. was the production company of Mexican film producer Antonio Matouk.
Matouk Films, S.A.
1st Logo (February 10-September 20, 1956)
Visuals: It starts with a picture of a mountain fading in. The company's name "Matouk Films S.A." in cursive and in a stacked format fades in against the picture not so long after.
Variant: On El Inocente, "presenta a" is seen underneath the company name.
Technique: Fading effects.
Audio: A bombastic trumpet fanfare.
Audio Variant: Los Gavilanes uses the film's opening theme.
Availability: Seen on Los Gavilanes and El Inocente.
2nd Logo (25 April-23 October 1957)
Visuals: Another picture of a mountain is shown with "Matouk Films S.A." in red, having a shadow underneath it. "Presenta" in a handwritten format is seen underneath.
Technique: A painting filmed by a cameraman.
Audio: A bombastic orchestral fanfare.
Audio Variant: Pablo y Carolina uses the film's opening theme.
Availability: Seen on Pablo y Carolina and Tizoc (Amor Indio).
Producciones Matouk, S.A.
1st Logo (October 1, 1959)
Visuals: It is similar-looking to the previous logo but with some changes: the clouds are somewhat bigger, and the mountain is more symmetrical, and positioned to the center of the screen. In front of the image is the company name "Producciones Matouk, s.a." in a cursive typeface with a small stacked "PRESENTA A" in a brush font sitting below.
Technique: A painting filmed by a cameraman.
Audio: A brief drumroll before a short brass fanfare starts playing.
Availability: Seen on El hombre del alazán.
2nd Logo (August 18, 1960-March 21, 1984)
Visuals: On a black background, there is an outlined quadrilateral comprising 4 overlapping white lines with "producciones" sitting on top, "Matouk, s.a." sitting within the quadrilateral, and "presenta a" sitting on the bottom-right side of the screen.
Variants:
- In-credit variants exist where the outline has no color filled within it.
- The logo on Las aventuras de Juliancito is colored white. "presenta" is seen in a serif font.
- On El coyote emplumado, the logo abruptly appears against a purple drawing of an ancient Aztec temple against a red background. "presenta" is seen in serif typeface.
- On Ni Chana, ni Juana, the logo is colored yellow.
- The logo takes place on a black background on Un hombre llamado el diablo.
- A custom variant was seen on Sexo y Crimen where copies of a solidified version of the quadrilateral appear on random parts of the screen five times, changing its color from yellow to blue, to dark blue, to purple, and back to yellow, sitting on the far left. "Producciones" appears above the quadrilateral, followed by "MATOUK, s.a." with a white outline appearing against the quadrilateral, and lastly a small "Presenta a" appearing on the bottom right.
Technique: Mainly a still, printed image. The custom variant uses stop-motion.
Audio: Another bombastic fanfare with several drumrolls going along with it.
Audio Variants:
- On NEl toro negro, Nnone.
- The theme was played twice in Tiburoneros.
Availability:
- The standard variants were seen on Made its debut in El toro negro and made its final appearance in Un hombre llamado el diablo. Between those periods, it was seen in films such as El duende y yo, Suicídate mi amor, Guantes de oro, Tlayucan, Cuanto vale tu hijo, and Tiburoneros.
- The in-credit variants were seen on Las aventuras de Juliancito, Un hombre llamado el diablo, El coyote emplumado, and Ni Chana, ni Juana.
- The custom variant was only seen on Sexo y Crimen.
