Hachette Première

From the Audiovisual Identity Database, the motion graphics museum


Hachette Première was the film production company of Hachette Livre, in which this company was closed in around 2003.[1]

1st Logo (April 6, 1983-January 29, 1986)

Visuals: On a blue background, a white "H" zooms out while two paths slowly draw an eye-like shape around it. After that we see "HACHETTE PREMIERE" trailing the upper path with a light reveal said text.

Variant: On One Woman or Two, the logo is paired with the Acteurs Auteurs Associés logo.

Technique: Cel animation.

Audio: None.

Availability: It was plastered by the 1999 Pathé logo and other logos on later prints of their films, and this logo was often removed on home media. The only known release to have this logo is a Russian VHS of One Woman or Two, albeit the variant. The normal logo has yet to surface.

2nd Logo (October 1, 1986-Early 1990's)

Visuals: On a blue background, there is a white outlined clapperboard with an "H" next to a 3x3 grid box, "HACHETTE" under them, and "PREMIERE" on the clapper.


  • An in-credit version exists where the logo is tilted with "PREMIÈRE" in a 0 degree angle. Sometimes, "HACHETTE PREMIÈRE & Cie" appears next to the logo.
  • On a few films, the logo is paired with the Camera One logo.

Technique: A still, printed image.

Audio: None.

Availability: Like before, it was plastered by the 1999 Pathé logo and other logos on later prints of their films. The normal logo so far only appeared on Tenue de soirée, whereas the in-credit version is more common and appeared on A Strange Place to Meet, Urga, and Cyrano de Bergerac, with an Arte HD print of the latter having this intact.

3rd Logo (February 18, 1987)

Visuals: On a dark teal background, there is a moving grid surface with letters from the company name scattered around. Two steel blocks with one turquoise face fly into the screen with the second containing a grid and an "H" zooming into an hourglass-like shaped hole. We enter it to reveal a space background with "HACHETTE" zooming out from the bottom, as well as "PREMIÈRE", both resting under the "H" block. The latter is tilted counterclockwise with the former word in the same angle as the H block. A turquoise outline appears around the text, creating an upside down clapperboard, as "HACHETTE PREMIÉRE & Cie" wipes in from the right.

Technique: CGI.

Audio: A synth pop theme.

Availability: It is only known to have appeared on The Rumba.


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