Emgeeyaar Pictures Ltd

From the Audiovisual Identity Database, the motion graphics museum



Background

Emgeeyaar Pictures Limited was an Indian film company based in the state of Tamil Nadu founded by the actor and former Chief Minister of Tamil Nadu Marudhur Gopalan Ramachandran, popularly known by the acronym M. G. R..

1st Logo (August 22, 1958)

Visuals: There is a side view of a statue of two men both holding a black-red flag, with the company name on top of a pedestal, which is covered in shadows. The shadows disappear and the statue rotates, revealing the front of the statue and the company name.

Trivia: The flag is from the Dravida Munnetra Kazhagam (DMK), a Tamil social democratic political party in which M. G. R. was a member for 20 years before founding his own party, the All India Anna Dravida Munnetra Kazhagam (AIADMK), in 1972.

Technique: Live-action model work.

Audio: A majestic horn fanfare.

Availability: Seen only on Nadoni Mannan.

2nd Logo (May 1, 1968-May 11, 1973)

Visuals: A pedestal is seen rotating slightly to the left in the darkness, to reveal the logo that looks the same as before: the same statue of the men holding the flag, and the company name below, but now in color. Once the logo is revealed in frontal view, petals are thrown at the pedestal, the flag raises and the camera zooms to the flag. The flag shown is the AIADMK flag (similar-looking to the DMK one, but with bust of C. N. Annadurai, an acclaimed Dravidian politician, in the middle).

Variants:

  • In Adimai Penn, the logo gets more brighter when the flag is raised.
  • In Ulagan Sutrum Valiban, the background is in a blue/red gradient, making it brighter than the version from the former movie. There are no brightness-changing effects.

Technique: Practical effects.

Audio: A triumphant fanfare.

Availability: Seen on Adimai Penn and Ulagan Sutrum Valiban.

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