From the Audiovisual Identity Database, the motion graphics museum


Chithralaya, also spelled Chitralaya, was a Hindi/Tamil-language film company founded during the early 1960s by director C.V. Sridhar, screenwriter Gopu (who later became known as Chithralaya Gopu), cinematographer A. Vincent and still photographer Tiruchi Arunachalam. The company was initially founded by Sridhar to make the kind of films he wanted.

Logo (January 26, 1962-June 21, 1991)

Visuals: On a sunset background, there is a boat from the front, on a lake with some plants. Then, the boat turns 90 degrees to show us a statue of a man paddling and a woman posing. On the boat we read "CHITHRALAYA", which is reflected in the water, along with the boat and the statues.


  • On its early years, the logo is slightly different and in black and white.
  • On its Tamil language films released by the same company, "CHITHRALAYA"´ is in Tamil. In addition, in some of these movies, the background is different, the text is in red, and the camera shoots the same logo from a higher angle.

Technique: Practical animation.

Audio: A melody made by a flute.

Audio Variant:

  • On Duniya Kya Jaane, the melody was abruptly cut-off midway through.
  • The Tamil variant uses two swarmandal glissandos heard at the start and end of the logo.


  • The English version was seen on Dil Ek Mandir, Pyar Kiye Jaa, Thriveni, Dharti, Duniya Kya Jaane, and Gehri Chaal.
  • The Tamil version is seen on Nenjil Oru Aalayam, Kadhalikka Neramillai, Vennira Aadai, Uttharavindri Ulle Vaa, Avalukkendru Oru Manam, Alaigal, Vaira Nenjam, Naanum Oru Thozhilali, and Thanthu Vitten Ennai.
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