Anupam Chitra

From the Audiovisual Identity Database, the motion graphics museum


Background

Anupam Chitra was an Indian film studio that operated during the 50's and 60's. In the meantime, they only released five movies.

1st Logo (January 3, 1958-November 14, 1960)

Visuals: There are two live-action swinging bells on a cloudy sky, with smoke rising. The words "ANUPAM CHITRA" in two lines, with "CHITRA" being more smaller, zoom in. After few seconds, the clouds and the bells fade to black, and "presents" writes in a script font. The whole logo falls down to the opening title of the movie.

Technique: A mix of live-action and cel animation.

Audio: The sound of bells, then the opening theme of the movie.

Availability: Seen on its two films: Talaq ("Divorce"), Santan and Miya Biwi Razi.

2nd Logo (May 19, 1961-September 26, 1967)

Visuals: There are two bells swinging in a very dark room. The camera moves down to see the unilluminated text "ANUPAM CHITRA" with something between, which are standing on stairs. A light illuminates the whole logo and the thing between the words is revealed to be a flower pot-like thing.

Technique: Practical effects.

Audio: The sound of bells (which is different from the previous logo).

Audio Variant: At the end of Pyar Ki Pyas, the bell sounds are slightly different.

Availability: Seen on its two films: Pyar Ki Pyas and Diwana.

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