Adams Filmi

From the Audiovisual Identity Database, the motion graphics museum


Background

Adams Filmi was a Finnish film production and distribution company founded by Finnish film producer Abel Adams in 1912. After Abel died, his wife became the head of the company, and eventually to their daughter Felicia Adams in 1958. The company later merged with Fenno-Filmi, eventually becoming Fennada Filmi, which is later bought by Yle in 1982. The company ceased to exist in 1986 when it merged with O.Y. Kinosto and and Ky Kino Savoy to form Finnkino.

1st Logo (September 19, 1947)

Visuals:

  • Opening: A rhombus is seen, encasing "ADAMS", a banner reading "FILMS-OSAKE-YHTIÖ" below it, and a stylized monogram underneath consisting of "afo" conjoined together. This logo is seen at the upper left corner of the screen, with "ESITTÄÄ ELOKUVAN" below it in a stylized, curved typography, and "förevisar" at the bottom right corner of the screen.
  • Closing: The logo is seen on a black background.

Technique: Cel drawing.

Audio: The opening/ending theme.

Availability: Seen on Tuhottu nuoruus.

2nd Logo (September 21, 1951-1964)


Visuals: On a black screen, there is a 20th Century Fox-like structure with the name "ADAMS". Below it, a tridimensional-like pedestal with the inscription "FILMI" wipes down, fully forming the Adams Filmi's emblem. Then, the text in Finnish wipes in.

Variants:

  • Numerous in-credit variants exist where the logo is superimposed against the opening scene or credits. Below the logo contains the text "esittää förevisar" either in a serif font or a brush font.
  • On trailers, the text below the emblem says "TULEVA ENSI-ILTA NÄSTA PREMIÄR", roughly translating to "UPCOMING PREMIERE".
    • On the trailers for Hopeaa rajan takaa and Juokse kuin varas, the logo is completely still.

Technique: Rostrum camera.

Audio: A majestic orchestral fanfare.

Audio Variant: The theme is lower-pitched on the trailer for Juokse kuin varas.

Availability: The standard variant is currently unknown, the trailer variant can be seen in trailers of some films, such as Kaasua, Komisario Palmu!, Hopeaa rajan takaa, and Juokse kuin varas. and the in-credit variant can be seen on Tukkijoella, Asessorin naishuolet, and Sotapojan heilat.

Adams Filmi
Finnkino
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