AMTD Digital Media Limited

From the Audiovisual Identity Database, the motion graphics museum


Logo (July 6, 2023)

Visuals: Beginning on a dark steel blue background, multiple stars, mostly in white and a few in gold, burst in. The background changes to a white background through a rotating solar cycle style transition. Then, three mountain tops with thick right strokes are drawn in by a thin dark steel blue line, which leaves the screen after creating them. A river path flowing downwards is formed by scribbled lines beginning where the right-most mountain is, which then engulfs the screen in the aforementioned color. A repeat of the beginning animation is shown with larger stars before a gold shooting star is shown orbiting around the Earth in white, bursting a transparent solid glow after its shape is fully formed through a rotational formation. Another orbit from the shooting star changes the Earth into the mountain and river graphic from before with a light beam shooting upwards from the center mountain and stars above it against a dark steel blue circle. The background changes back to white through a line path drawling around the mountain and river graphic. Then, the logo zooms out and slides to the left before "AMTD 尚乘", the latter two of which are in a calligraphic font, pop in with a shooting star passing by it on top. After all of that, the logo shines from left to right.

Technique: Flash animation.

Audio: A strong, bombastic, and motivating horn and drum fanfare.

Availability: The logo appears on The White Storm 3 : Heaven Or.

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