Serawit Multimedia Production

From the Audiovisual Identity Database, the motion graphics museum


Logo (July 6, 2011-2016)

Visuals: Against a brown-tinted space background, a cropped photograph of a boy in a suit, red cape, and silver crown raising an arm is on top of a wireframe gold globe with octahedron for each intersecting point and a gold square box within the top portion of the globe. It slowly scrolls upwards in which a gold helical pillar is revealed underneath alongside a filmstrip at the top and scattered music notes surrounding it. The screen zooms out to show the object is a torch in which the boy from before is holding while on top of an orange, thick slab on a cratered surface of said color. Zooming away from the boy, a court consisting of multiple copies of the photograph on their own desks are shown before the camera rapidly backs away to display "SERAWIT MULTIMEDIA PRODUCTION". The latter two words are rotated 90 degrees counterclockwise and placed next to the former word and the wireframe globe from earlier is on top of the "I" in "SERAWIT". An orange, spiraling coil wraps around the text afterwards before compressing and changing textures to gold, alongside replicating the globe and pillar from earlier in front of a fairly twisted "S". Zooming further away from the logo, "ሠራዊት መሰቲሚደያ ፕሮዳክሽን", in a large size and stacked format, is on top of the logo.

Technique: CGI.

Audio: A long, electronic whirring sound effect throughout the logo sequence. Alongside it, there are several whooshes accompanying the actions seen in the logo.

Availability: Seen on several movies such as Werk Bewerk and Hiroshima.

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